Deskripsi pekerjaan
Posisi Marketplace Specialist memegang peran strategis dalam mengelola dan mengoptimalkan toko daring perusahaan di berbagai platform e-commerce seperti Shopee dan TikTok Shop guna mencapai target penjualan dan GMV bulanan yang telah ditetapkan. Tanggung jawab utama meliputi perancangan strategi kampanye, promosi, voucher, dan flash sale, pengoptimalan daftar produk beserta visibilitasnya, serta pengelolaan iklan marketplace guna meningkatkan efisiensi dan ROAS. Selain itu, Anda akan mengembangkan strategi Live Commerce, mengelola program afiliasi bersama kreator, serta berkoordinasi erat dengan tim pemasaran, kreatif, gudang, dan layanan pelanggan.
Tanggung jawab: Manage and optimize marketplace stores, including Shopee and TikTok Shop; Develop strategies to achieve monthly sales and GMV targets; Manage marketplace campaigns, promotions, vouchers, and flash sales; Optimize product listings, pricing, and product visibility; Manage and optimize marketplace ads to improve ROAS and sales performance; Develop Live Commerce strategies to increase sales and conversion; Manage affiliate programs and creator collaborations to drive sales; Analyze marketplace performance and prepare regular sales reports; Monitor competitors, market trends, and product performance; Coordinate with marketing, creative, warehouse, and customer service teams; Requirements; Minimum Bachelor's Degree (S1) in Marketing, Business, or a related field; Minimum 3 years of experience in marketplace management; Hands-on experience with Shopee and TikTok Shop; Understanding of marketplace ads, Live Commerce, and affiliate marketing; Strong analytical skills and proficiency in Excel or Google Sheets; Target-oriented, proactive, and commercially minded; Able to analyze data and develop strategies to increase sales; Experience in fashion or lifestyle brands is a plus; Key Performance Indicators (KPIs); Monthly GMV and sales target achievement; Marketplace sales growth and conversion rate; Marketplace ads performance and ROAS; Live Commerce sales performance; Affiliate-generated sales; Campaign effectiveness and promotional efficiency.
Kualifikasi: Minimum Bachelor's Degree (S1) in Marketing, Business, or a related field; Minimum 3 years of experience in marketplace management; Hands-on experience with Shopee and TikTok Shop; Understanding of marketplace ads, Live Commerce, and affiliate marketing; Strong analytical skills and proficiency in Excel or Google Sheets; Target-oriented, proactive, and commercially minded; Able to analyze data and develop strategies to increase sales; Experience in fashion or lifestyle brands is a plus.
Tanggung jawab
- Manage and optimize marketplace stores, including Shopee and TikTok Shop
- Develop strategies to achieve monthly sales and GMV targets
- Manage marketplace campaigns, promotions, vouchers, and flash sales
- Optimize product listings, pricing, and product visibility
- Manage and optimize marketplace ads to improve ROAS and sales performance
- Develop Live Commerce strategies to increase sales and conversion
- Manage affiliate programs and creator collaborations to drive sales
- Analyze marketplace performance and prepare regular sales reports
- Monitor competitors, market trends, and product performance
- Coordinate with marketing, creative, warehouse, and customer service teams
- Requirements
- Minimum Bachelor's Degree (S1) in Marketing, Business, or a related field
- Minimum 3 years of experience in marketplace management
- Hands-on experience with Shopee and TikTok Shop
- Understanding of marketplace ads, Live Commerce, and affiliate marketing
- Strong analytical skills and proficiency in Excel or Google Sheets
- Target-oriented, proactive, and commercially minded
- Able to analyze data and develop strategies to increase sales
- Experience in fashion or lifestyle brands is a plus
- Key Performance Indicators (KPIs)
- Monthly GMV and sales target achievement
- Marketplace sales growth and conversion rate
- Marketplace ads performance and ROAS
- Live Commerce sales performance
- Affiliate-generated sales
- Campaign effectiveness and promotional efficiency
Kualifikasi
- Minimum Bachelor's Degree (S1) in Marketing, Business, or a related field
- Minimum 3 years of experience in marketplace management
- Hands-on experience with Shopee and TikTok Shop
- Understanding of marketplace ads, Live Commerce, and affiliate marketing
- Strong analytical skills and proficiency in Excel or Google Sheets
- Target-oriented, proactive, and commercially minded
- Able to analyze data and develop strategies to increase sales
- Experience in fashion or lifestyle brands is a plus
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 24 November 2026