Deskripsi pekerjaan
Minimum of 3-5 years of experience in brand management, preferably within the luxury cosmetics or beauty industry
Tanggung jawab: Develop and execute comprehensive brand strategies to strengthen brand positioning within the luxury cosmetics market; Lead the planning and implementation of integrated marketing campaigns across offline and digital channels; Manage the full product lifecycle, including new product development, launches, and post-launch performance evaluation; Ensure all brand communications and visual executions align with luxury brand identity, tone, and standards; Conduct market research and analyze consumer insights, trends, and competitor activities to identify growth opportunities; Collaborate with cross-functional teams (Sales, Product Development, Creative, and Retail) to ensure consistent brand messaging and execution; Oversee and manage brand budgets, ensuring effective allocation and ROI optimization; Build and maintain strong relationships with external partners, including agencies, influencers, and media; Drive digital marketing initiatives, including social media strategy, content development, and e-commerce optimization; Monitor brand performance through key metrics and provide actionable insights and recommendations; Lead, mentor, and develop the brand team to achieve business objectives and maintain high performance; Ensure excellence in in-store brand experience, including visual merchandising and customer journey alignment; Stay updated on luxury industry trends and innovations to keep the brand competitive and aspirational.
Kualifikasi: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Minimum of 3-5 years of experience in brand management, preferably within the luxury cosmetics or beauty industry; Proven track record in developing and executing successful brand strategies that drive growth and elevate brand positioning; Strong understanding of luxury market dynamics, consumer behavior, and premium brand standards; Experience in managing end-to-end product lifecycle, including product launch, campaign execution, and performance evaluation; Excellent analytical skills with the ability to interpret market data, consumer insights, and sales performance; Strong leadership and project management skills, with the ability to collaborate across cross-functional teams; Exceptional communication and presentation skills, both written and verbal; Highly creative with a strong sense of aesthetics aligned with luxury brand identity; Proficient in digital marketing, including social media strategy, influencer marketing, and e-commerce platforms; Ability to work in a fast-paced environment while maintaining attention to detail and brand consistency; Fluent in English, both written and spoken.
Tanggung jawab
- Develop and execute comprehensive brand strategies to strengthen brand positioning within the luxury cosmetics market
- Lead the planning and implementation of integrated marketing campaigns across offline and digital channels
- Manage the full product lifecycle, including new product development, launches, and post-launch performance evaluation
- Ensure all brand communications and visual executions align with luxury brand identity, tone, and standards
- Conduct market research and analyze consumer insights, trends, and competitor activities to identify growth opportunities
- Collaborate with cross-functional teams (Sales, Product Development, Creative, and Retail) to ensure consistent brand messaging and execution
- Oversee and manage brand budgets, ensuring effective allocation and ROI optimization
- Build and maintain strong relationships with external partners, including agencies, influencers, and media
- Drive digital marketing initiatives, including social media strategy, content development, and e-commerce optimization
- Monitor brand performance through key metrics and provide actionable insights and recommendations
- Lead, mentor, and develop the brand team to achieve business objectives and maintain high performance
- Ensure excellence in in-store brand experience, including visual merchandising and customer journey alignment
- Stay updated on luxury industry trends and innovations to keep the brand competitive and aspirational
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- Minimum of 3-5 years of experience in brand management, preferably within the luxury cosmetics or beauty industry
- Proven track record in developing and executing successful brand strategies that drive growth and elevate brand positioning
- Strong understanding of luxury market dynamics, consumer behavior, and premium brand standards
- Experience in managing end-to-end product lifecycle, including product launch, campaign execution, and performance evaluation
- Excellent analytical skills with the ability to interpret market data, consumer insights, and sales performance
- Strong leadership and project management skills, with the ability to collaborate across cross-functional teams
- Exceptional communication and presentation skills, both written and verbal
- Highly creative with a strong sense of aesthetics aligned with luxury brand identity
- Proficient in digital marketing, including social media strategy, influencer marketing, and e-commerce platforms
- Ability to work in a fast-paced environment while maintaining attention to detail and brand consistency
- Fluent in English, both written and spoken
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 20.000.000 – Rp 25.000.000 per month