Deskripsi pekerjaan
About us PT. LARSA TOURS GROUP is a leading travel and tourism company based in Kuta, Bali. We specialise in creating unforgettable travel experiences and connecting travellers with exceptional destinations across Indonesia and beyond. Our company is committed to innovation, customer satisfaction, and building a dynamic team that shares our passion for travel and excellence. We pride ourselves on our creative approach to marketing and our ability to adapt to the ever-changing digital landscape. About the role We are seeking an experienced Senior Digital Campaign Manager specialising in Google and Meta Ads to join our marketing team on a full-time basis in Kuta, Bali. This is a strategic position that plays a crucial role in driving customer acquisition, brand awareness, and revenue growth for PT. LARSA TOURS GROUP. As our Senior Digital Campaign Specialist, you will be responsible for developing, executing, and optimising comprehensive digital advertising campaigns across Google Ads and Meta (Facebook and Instagram) platforms. Your expertise will directly impact our company's ability to reach and engage potential customers in an increasingly competitive travel and tourism market. This role requires a skilled professional who can blend data-driven insights with creative strategy to deliver exceptional results. Key responsibilities Develop and execute comprehensive digital advertising strategies across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) platforms to achieve business objectives and KPIs Create, manage, and optimise paid advertising campaigns with a focus on maximising return on advertising spend (ROAS) and cost per acquisition (CPA) Conduct thorough keyword research, audience analysis, and competitive analysis to identify opportunities for campaign improvement and market positioning Design and implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously improve campaign performance Monitor campaign performance metrics using analytics tools and provide detailed weekly and monthly reports with actionable insights and recommendations Manage advertising budgets effectively, allocating resources across campaigns based on performance data and business priorities Collaborate with creative teams to develop high-quality ad creatives, including copy, images, and video content that resonate with target audiences Stay updated with platform algorithm changes, new features, and industry best practices to maintain competitive advantage Identify and implement new advertising opportunities and emerging platforms that align with our target audience and business goals Mentor and support junior digital marketing team members in campaign execution and best practices What we're looking
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi