Deskripsi pekerjaan
Beatrice Clothing sedang mencari Marketing Communications Manager yang handal untuk mengembangkan dan mengeksekusi strategi serta kampanye komunikasi pemasaran terintegrasi 360 derajat yang selaras dengan tujuan merek dan bisnis perusahaan. Peran ini memegang tanggung jawab penuh dalam memimpin kampanye merek, peluncuran produk, promosi, acara, serta aktivasi offline mulai dari pengembangan konsep hingga eksekusi dan evaluasi. Selain itu, posisi ini juga bertugas mengelola strategi pemasaran KOL, influencer, kreator, serta afiliasi di berbagai platform yang relevan untuk memperkuat posisi merek dan keterlibatan komunitas. Dalam kesehariannya, pemegang posisi akan membangun serta memelihara hubungan yang kuat dengan para kreator, komunitas, media, dan mitra strategis, serta mengidentifikasi kolaborasi yang dapat mendorong pertumbuhan bisnis. Peran ini juga mencakup pengarahan komunikasi dan konten di media sosial, pengelolaan anggaran kampanye, linimasa, KPI, pelaporan kinerja, serta memimpin dan membimbing tim Marketing Communication secara keseluruhan.
Kualifikasi: Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or a related field; At least 5 years of experience in Marketing Communication, Brand Marketing, KOL/Influencer Marketing, Campaign Management, Partnerships, or related fields; Experience in the fashion, beauty, lifestyle, retail, or consumer goods industry is a plus; Proven track record of developing and executing integrated 360° marketing campaigns from strategy to execution; Highly organized, detail-oriented, and able to take ownership of projects in a fast-paced environment; Strong network and established relationships with KOLs, influencers, creators, communities, media, and brand partners; Strong understanding of brand building, social media, influencer marketing, brand partnerships, and consumer trends; Strong strategic thinking, project management, negotiation, and leadership skills.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or a related field
- At least 5 years of experience in Marketing Communication, Brand Marketing, KOL/Influencer Marketing, Campaign Management, Partnerships, or related fields
- Experience in the fashion, beauty, lifestyle, retail, or consumer goods industry is a plus
- Proven track record of developing and executing integrated 360° marketing campaigns from strategy to execution
- Highly organized, detail-oriented, and able to take ownership of projects in a fast-paced environment
- Strong network and established relationships with KOLs, influencers, creators, communities, media, and brand partners
- Strong understanding of brand building, social media, influencer marketing, brand partnerships, and consumer trends
- Strong strategic thinking, project management, negotiation, and leadership skills
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi