Deskripsi pekerjaan
IBMC mendampingi agensi pemasaran digital dan pertumbuhan berskala tinggi yang bergerak cepat. Klien kami berspesialisasi dalam memberikan strategi performa berbasis data, CRM, dan pertumbuhan organik untuk klien perusahaan di pasar global, dengan keahlian mendalam di bidang jasa keuangan, perdagangan proprietari, dana lindung nilai (hedge funds), dan fintech. Kami mencari Fullstack Digital Marketing Manager yang berorientasi pada hasil untuk memimpin divisi Growth Marketing kami. Kami mencari sosok analitis, strategis, dan hands-on untuk memimpin tim Growth Marketing lintas fungsi yang mencakup Performa Periklanan (Meta & Google Ads), CRM/Email Marketing, dan SEO. Dalam peran kepemimpinan dengan tanggung jawab penuh ini, Anda akan mengembangkan dan mengeksekusi strategi pertumbuhan digital corong penuh (full-funnel), mengoptimalkan anggaran multi-saluran, serta mendorong ROI yang terukur, Biaya Perolehan Pelanggan (CAC), dan Nilai Seumur Hidup Pelanggan (LTV). Anda akan bertindak sebagai jembatan strategis antara eksekusi performa, produksi kreatif, dan pelaporan eksekutif.
Tanggung jawab: Lead, mentor, and manage specialists across Performance Ads, CRM, and SEO, fostering a high-performing, collaborative agency environment; Develop and execute integrated strategies across Meta Ads, Google Ads, lifecycle email marketing/automations, and organic SEO content to maximize full-funnel conversion efficiency; Direct campaign setup, media planning, audience targeting, and real-time optimization with a strict focus on ROI, CAC, and conversion metrics; Guide the CRM specialist in building customer journeys, automated drip workflows, segmentation, and retention campaigns (e.g., Klaviyo/Mailchimp); Oversee SEO technical audits, keyword strategies, and content pipelines to drive sustainable organic traffic acquisition; Manage multi-channel digital marketing budgets, ensuring optimal capital allocation across paid platforms; Own the reporting pipeline; analyze web analytics (GA4), ad platform data, and market trends to deliver actionable insights and executive dashboards; Direct the development of performance-driven creative briefs, collaborating closely with video, design, web development, sales, and PR teams to deliver high-converting assets on tight deadlines.
Tanggung jawab
- Lead, mentor, and manage specialists across Performance Ads, CRM, and SEO, fostering a high-performing, collaborative agency environment
- Develop and execute integrated strategies across Meta Ads, Google Ads, lifecycle email marketing/automations, and organic SEO content to maximize full-funnel conversion efficiency
- Direct campaign setup, media planning, audience targeting, and real-time optimization with a strict focus on ROI, CAC, and conversion metrics
- Guide the CRM specialist in building customer journeys, automated drip workflows, segmentation, and retention campaigns (e.g., Klaviyo/Mailchimp)
- Oversee SEO technical audits, keyword strategies, and content pipelines to drive sustainable organic traffic acquisition
- Manage multi-channel digital marketing budgets, ensuring optimal capital allocation across paid platforms
- Own the reporting pipeline; analyze web analytics (GA4), ad platform data, and market trends to deliver actionable insights and executive dashboards
- Direct the development of performance-driven creative briefs, collaborating closely with video, design, web development, sales, and PR teams to deliver high-converting assets on tight deadlines
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi