Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk memantau, menganalisis, dan mengoptimalkan kinerja harian, mingguan, serta bulanan di berbagai kanal marketplace seperti Shopee, Tokopedia, Lazada, dan TikTok Shop. Peran ini berfokus pada analisis metrik corong e-commerce, perancangan inisiatif pertumbuhan, serta kolaborasi lintas fungsi untuk meningkatkan tingkat konversi dan pendapatan perusahaan.
Tanggung jawab: Monitor and analyze daily, weekly, and monthly performance across all marketplace channels (traffic, visitors, CTR, conversion rate, AOV, add-to-cart rate); Diagnose root causes behind performance dips or plateaus and back up findings with data; Design and recommend growth initiatives (promotions, bundling, pricing adjustments, listing/content optimization, campaign timing) to lift conversion rate and revenue; Partner with marketing, content, and marketplace operations teams to implement growth initiatives and track results; Build and maintain regular performance dashboards and reports for management; Run competitor and market benchmarking across marketplaces to identify new opportunities; Design and run A/B tests or pilot initiatives on listings and promotions; Stay current on marketplace platform algorithm changes, new features, and best practices.
Kualifikasi: Bachelor's degree in Business, Marketing, Statistics, or a related field; 2–4 years of experience in e-commerce, digital marketing, or growth/analytics roles, with hands-on experience managing marketplace channels (Shopee, Tokopedia, Lazada, and/or TikTok Shop); Strong analytical skills; comfortable working with marketplace seller-center dashboards, Excel/Google Sheets, and other analytics tools; Solid understanding of e-commerce funnel metrics — traffic, visitors, CTR, conversion rate, AOV; Experience with data visualization/reporting tools (Looker Studio, Power BI, or similar) is a plus.
Tanggung jawab
- Monitor and analyze daily, weekly, and monthly performance across all marketplace channels (traffic, visitors, CTR, conversion rate, AOV, add-to-cart rate)
- Diagnose root causes behind performance dips or plateaus and back up findings with data
- Design and recommend growth initiatives (promotions, bundling, pricing adjustments, listing/content optimization, campaign timing) to lift conversion rate and revenue
- Partner with marketing, content, and marketplace operations teams to implement growth initiatives and track results
- Build and maintain regular performance dashboards and reports for management
- Run competitor and market benchmarking across marketplaces to identify new opportunities
- Design and run A/B tests or pilot initiatives on listings and promotions
- Stay current on marketplace platform algorithm changes, new features, and best practices
Kualifikasi
- Bachelor's degree in Business, Marketing, Statistics, or a related field
- 2–4 years of experience in e-commerce, digital marketing, or growth/analytics roles, with hands-on experience managing marketplace channels (Shopee, Tokopedia, Lazada, and/or TikTok Shop)
- Strong analytical skills; comfortable working with marketplace seller-center dashboards, Excel/Google Sheets, and other analytics tools
- Solid understanding of e-commerce funnel metrics — traffic, visitors, CTR, conversion rate, AOV
- Experience with data visualization/reporting tools (Looker Studio, Power BI, or similar) is a plus
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 13.000.000 – Rp 15.000.000 per month
Cara melamar
- Lamar melalui platform
- Kirim lamaran melalui email: ulanhertikaproject@gmail.com
- Buka tautan lamaran resmi