Deskripsi pekerjaan
Peran ini bertanggung jawab untuk mengembangkan dan mengeksekusi inisiatif CRM di seluruh siklus hidup pelanggan, mulai dari akuisisi, aktivasi, keterlibatan, pembelian berulang, retensi, hingga reaktivasi. Anda akan bertugas mengembangkan segmentasi pelanggan, menerjemahkan wawasan pelanggan menjadi inisiatif CRM yang terarah, serta merancang perjalanan pelanggan (customer journey) untuk meningkatkan keterlibatan. Selain itu, posisi ini mengelola program keanggotaan dan loyalitas perusahaan, termasuk pengembangan mekanik loyalitas, pemantauan retensi anggota, dan evaluasi pengalaman keanggotaan secara keseluruhan. Anda juga akan merencanakan dan memantau kampanye CRM yang ditargetkan melalui saluran yang relevan, bekerja sama dengan tim pemasaran dan digital untuk memastikan keselarasan dengan tujuan merek dan komersial, serta mengoptimalkan strategi kampanye berdasarkan data dan analitik.
Tanggung jawab: Develop and execute CRM initiatives across the customer lifecycle; Develop and maintain customer segmentation; Translate customer insights into targeted CRM initiatives; Develop customer journeys & identify opportunities to improve customer engagement; Manage and continuously improve the company's membership and loyalty program; Develop and implement loyalty mechanics, monitor member engagement & retention; Plan, execute, and monitor targeted CRM campaigns; Work closely with Marketing and Digital teams; Monitor campaign performance and continuously optimize campaign strategies.
Tanggung jawab
- Develop and execute CRM initiatives across the customer lifecycle
- Develop and maintain customer segmentation
- Translate customer insights into targeted CRM initiatives
- Develop customer journeys & identify opportunities to improve customer engagement
- Manage and continuously improve the company's membership and loyalty program
- Develop and implement loyalty mechanics, monitor member engagement & retention
- Plan, execute, and monitor targeted CRM campaigns
- Work closely with Marketing and Digital teams
- Monitor campaign performance and continuously optimize campaign strategies
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi