Deskripsi pekerjaan
Posisi ini berfokus pada pengembangan strategi promosi untuk meningkatkan penjualan dan mencapai target KPI perusahaan melalui saluran ritel khusus (Specialty Store). Peran ini melibatkan kolaborasi lintas fungsi dengan tim Brand, Shopper Marketing, dan Field Sales untuk mengoptimalkan inisiatif perdagangan. Specialty Store Specialist bertanggung jawab mengelola sub-saluran seperti toko susu, toko buah, toko bayi, dan ritel farmasi. Tanggung jawab utama mencakup pengembangan program pengembangan saluran, pengendalian anggaran aktivitas perdagangan, serta penyusunan rencana aksi untuk produk dengan kinerja rendah atau mendekati masa kedaluwarsa.
Tanggung jawab: Develop promotion strategies with clear objectives to increase sales and achieve targets in line with defined KPIs; Create channel development programs in collaboration with Brand teams, including Distribution Drive (MSL), Product Visibility, Push Activities, and Trade Offer Programs; Review trade activity programs to evaluate effectiveness and recommend mechanism adjustments to improve results; Monitor and control trade activity budgets, covering Trade Offers, Consumer Promotions, Visibility, and Listing fees; Review underperforming SKUs and develop action plans to improve sell-out, including coordination with branch promotion teams to flush out near-expiry (Near ED) products in selected outlets; Develop internal CCD programs, including Focus Channel, Focus Activity, Focus Region, and Account Management projects; Manage Specialty Store Sub-Channel (Milk Stores, Fruit Stores, Baby Shops, and Traditional Milk Stores).
Kualifikasi: Minimum Bachelor’s Degree (S1) in Marketing, Business Administration, Management, or a related field; Proven experience in Trade Marketing, Channel Development, Key Account Management, or Commercial Strategy—preferably within the FMCG or retail industry; Strong track record in developing strategic business plans and driving channel growth, specifically within the Specialty Store sub-channel (e.g., Baby Shops, Health & Beauty stores, or Pharma retail); Demonstrated ability to collaborate cross-functionally with Brand, Shopper Marketing, and Field Sales teams (MTS/KDS or distributor partners); Strong commercial acumen, analytical thinking, and data-driven problem-solving skills to identify channel opportunities and optimize trade initiatives; Excellent communication, stakeholder management, and project coordination capabilities.
Tanggung jawab
- Develop promotion strategies with clear objectives to increase sales and achieve targets in line with defined KPIs
- Create channel development programs in collaboration with Brand teams, including Distribution Drive (MSL), Product Visibility, Push Activities, and Trade Offer Programs
- Review trade activity programs to evaluate effectiveness and recommend mechanism adjustments to improve results
- Monitor and control trade activity budgets, covering Trade Offers, Consumer Promotions, Visibility, and Listing fees
- Review underperforming SKUs and develop action plans to improve sell-out, including coordination with branch promotion teams to flush out near-expiry (Near ED) products in selected outlets
- Develop internal CCD programs, including Focus Channel, Focus Activity, Focus Region, and Account Management projects
- Manage Specialty Store Sub-Channel (Milk Stores, Fruit Stores, Baby Shops, and Traditional Milk Stores)
Kualifikasi
- Minimum Bachelor’s Degree (S1) in Marketing, Business Administration, Management, or a related field
- Proven experience in Trade Marketing, Channel Development, Key Account Management, or Commercial Strategy—preferably within the FMCG or retail industry
- Strong track record in developing strategic business plans and driving channel growth, specifically within the Specialty Store sub-channel (e.g., Baby Shops, Health & Beauty stores, or Pharma retail)
- Demonstrated ability to collaborate cross-functionally with Brand, Shopper Marketing, and Field Sales teams (MTS/KDS or distributor partners)
- Strong commercial acumen, analytical thinking, and data-driven problem-solving skills to identify channel opportunities and optimize trade initiatives
- Excellent communication, stakeholder management, and project coordination capabilities
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 28 Oktober 2026