Deskripsi pekerjaan
The Brand Manager is responsible for developing, implementing, and managing marketing strategies that enhance brand awareness, drive growth, and strengthen brand positioning in the market. This role involves analyzing market trends, overseeing campaigns, managing budgets, and ensuring brand consistency across all marketing channels.
Tanggung jawab: Develop and execute comprehensive brand strategies to achieve business objectives; Manage brand positioning, messaging, and visual identity to ensure consistency across all platforms; Conduct market research and competitor analysis to identify trends, insights, and opportunities; Plan and oversee marketing campaigns (digital, print, events, PR) to promote brand visibility and engagement; Collaborate with cross-functional teams (sales, product, digital, creative, R&D) to align brand initiatives; Monitor and analyze campaign performance metrics, providing actionable insights for improvement; Manage brand budget and ensure optimal allocation of resources; Supervise brand communications, partnerships, and sponsorship activities; Maintain relationships with external agencies, media partners, and key stakeholders; Ensure all marketing activities comply with brand guidelines and company standards; Job Requirements:; Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree is a plus); Minimum 5 years of experience in brand management, marketing, or related roles, prefer from FMCG, Handling Natural Products, and pharma industry; Strong understanding of market research, consumer insights, and brand strategy; A solid background in Consumer Insights and Brand Equity building; Excellent communication, leadership, and project management skills; Creative thinker with strong analytical and problem-solving abilities; Proficiency in digital marketing tools, analytics, and social media platforms; Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Tanggung jawab
- Develop and execute comprehensive brand strategies to achieve business objectives
- Manage brand positioning, messaging, and visual identity to ensure consistency across all platforms
- Conduct market research and competitor analysis to identify trends, insights, and opportunities
- Plan and oversee marketing campaigns (digital, print, events, PR) to promote brand visibility and engagement
- Collaborate with cross-functional teams (sales, product, digital, creative, R&D) to align brand initiatives
- Monitor and analyze campaign performance metrics, providing actionable insights for improvement
- Manage brand budget and ensure optimal allocation of resources
- Supervise brand communications, partnerships, and sponsorship activities
- Maintain relationships with external agencies, media partners, and key stakeholders
- Ensure all marketing activities comply with brand guidelines and company standards
- Job Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree is a plus)
- Minimum 5 years of experience in brand management, marketing, or related roles, prefer from FMCG, Handling Natural Products, and pharma industry
- Strong understanding of market research, consumer insights, and brand strategy
- A solid background in Consumer Insights and Brand Equity building
- Excellent communication, leadership, and project management skills
- Creative thinker with strong analytical and problem-solving abilities
- Proficiency in digital marketing tools, analytics, and social media platforms
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi