Sr. Performance Marketing

Deskripsi Pekerjaan

Tanggung Jawab

• Campaign Execution & Optimisation
• Plan, launch, and manage paid advertising campaigns on Meta platforms using Ads Manager
• Set up and manage Google Ads campaigns, including Search and Performance Max
• Develop audience targeting strategies and perform A/B testing on creative, copy, audiences, and bidding strategies
• Analyse campaign performance and optimise for maximum ROI
• Set up and manage Facebook Pixel and Google Tag Manager
• Create, test, and manage email campaigns in Klaviyo, including performance tracking and reporting
• Ensure accurate tracking of customer events and e-commerce triggers in Klaviyo for segmentation and targeting
• Ecommerce & CRM Support
• Integrate paid advertising efforts with Shopify and Klaviyo to support e-commerce sales funnels and customer journeys
• Monitor and maintain pixel and conversion tracking for accurate reporting and retargeting
• Reporting & Analysis
• Generate performance reports with actionable insights for clients and internal teams
• Provide clear recommendations for campaign improvements based on data
• Cross-Channel Coordination
• Work closely with designers and copywriters to brief and review ad creative
• Coordinate consistent messaging and tracking across Meta Ads, Google Ads, Klaviyo, and Shopify
• Client & Team Collaboration
• Communicate effectively with clients to align on goals, budgets, and expectations
• Share knowledge with the team to support a culture of continuous improvement
• Requirements:
• 2+ years of experience in digital marketing with a focus on paid ads
• Strong written and verbal English communication skills
• Degree in Marketing, Communications, or related field (preferred but not essential with relevant experience)
• Proficiency with Meta Ads Manager and Google Ads
• Solid understanding of paid media KPIs, attribution models, and customer lifecycle marketing
• Ability to interpret data and translate insights into strategic actions
• Confident presenting results and recommendations directly to clients
• Comfortable using tools such as Google Sheets, Docs, and Slack
• Organised, dependable, and proactive in asking questions
• Curious about trends, algorithms, and audience behaviours
• Able to manage multiple tasks and prioritise effectively
• Collaborative and eager to contribute idea
• Bonus (Nice to Have)
• Previous experience in a creative or marketing agency
• Familiarity with other paid platforms such as TikTok Ads or Pinterest Ads