Senior Brand Manager

Deskripsi Pekerjaan

Kualifikasi

• Minimum 5-6 years of experience in brand management, preferably within the consumer goods or retail industry
• Proven track record of developing and executing successful brand strategies that have driven measurable business results
• Excellent understanding of consumer behaviour, market trends, and competitive landscapes
• Strong analytical and data-driven decision-making skills, with the ability to turn insights into actionable plans
• Exceptional communication and presentation skills, with the ability to effectively influence and engage stakeholders at all levels
• Demonstrated leadership skills, with the ability to motivate and mentor a team
• Proficiency in relevant marketing tools and technologies, including brand management software and data analysis platforms

Tanggung Jawab

• Develop and execute brand strategies for our product portfolio, focusing on both existing brands and upcoming product launches.
• Lead and manage marketing campaigns to enhance brand visibility and market presence.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities for brand growth.
• Collaborate with cross-functional teams, including R&D, sales, and digital marketing, to ensure cohesive brand messaging.
• Manage brand budgets and track performance metrics to evaluate campaign effectiveness.
• Lead brand positioning initiatives and ensure alignment with company goals and values.
• Guide the creative direction for brand materials, packaging, and advertising content.
• Drive innovation by exploring new opportunities for product development and brand expansion.

Benefit & Fasilitas