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Public Relation Manager

PT IBU ANAK INDONESIA Jakarta Utara, DKI Jakarta

Deskripsi pekerjaan

Qualifications Bachelor's Degree in Communication or equivalent (Management Business/Law/International Relations) Minimum 5 years of experience in Marketing Communication (digital agency, infant formula milk brand, or FMCG preferred). Professional certifications such as CPRP, APR, and Google Analytics are an advantage. Fluent in English, both written and verbal. Strong soft skills including analytical thinking, problem solving, communication, collaboration, leadership, and team management. Solid technical competencies in content writing & copywriting, crisis management, SEO & SEM analysis, and budget & ROI management. Job Responsibilities Develop Marketing Communication Strategy: Develop and execute integrated marketing communication strategies aligned with business objectives and target audience. Manage Content & Brand Communication: Oversee content creation and ensure consistent brand messaging, tone of voice, and visual identity across all platforms. Handle Public & Media Relations: Build strong media relationships, manage press releases, and handle crisis communication to protect brand reputation. Coordinate Events & Promotions: Plan and execute marketing events, product launches, and promotional campaigns in collaboration with internal teams. Monitor Performance & Budget: Analyze campaign performance, manage budgets, and report ROI to ensure effective use of marketing resources. Conduct Market & Competitor Analysis: Conduct market research and competitor analysis to provide insights for strategic communication decisions. Lead Team & Collaboration: Lead the marketing communication team and collaborate cross-functionally to ensure aligned and timely execution.

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Tipe pekerjaan
Full-time
Gaji
Negosiasi

Cara melamar

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