Deskripsi pekerjaan
Peran ini bertanggung jawab penuh atas pengelolaan strategi pemasaran dan siklus hidup produk perangkat medis (medical devices). Anda akan memimpin proses mulai dari analisis pasar dan penentuan posisi produk hingga peluncuran produk, dukungan penjualan, dan pengembangan pasar. Anda akan bekerja lintas fungsi dengan tim Sales, Marketing, R&D, Regulatory Affairs, dan Clinical untuk memastikan tujuan bisnis tercapai. Tugas mencakup pengembangan proposisi nilai, koordinasi peluncuran produk baru, penyediaan materi pemasaran, serta pemantauan kinerja produk dan aktivitas kompetitor di pasar.
Tanggung jawab: Develop and execute product and marketing strategies to achieve sales and business objectives; Manage the medical device product portfolio throughout its lifecycle; Conduct market, competitor, customer, and industry trend analysis to identify business opportunities; Develop product positioning, value propositions, and go-to-market strategies; Plan and coordinate new product launches and commercialization activities; Work closely with the Sales team to drive product penetration and support sales target achievement; Provide product knowledge, training, presentations, and product demonstrations to internal teams and customers; Develop product marketing materials and ensure accurate and consistent product communication; Gather market and customer insights and translate them into product and commercial strategies; Collaborate with cross-functional teams, including Sales, Marketing, R&D, Regulatory Affairs, Clinical, and other related functions; Monitor product performance, sales trends, market share, and competitor activities; Support customer engagement, exhibitions, product demonstrations, and other commercial activities.
Kualifikasi: Bachelor’s Degree in Biomedical Engineering, Pharmacy, Medical/Health Sciences, Marketing, Business, or related fields; Minimum 3–5 years of experience in Product Management, Product Marketing, or related commercial roles; Experience in the Medical Devices industry is required; Strong understanding of medical device products, healthcare markets, and commercial processes; Strong analytical, communication, presentation, and stakeholder management skills; Experience in product launches, market development, and sales support is highly preferred; Able to communicate effectively in English and Bahasa Indonesia.
Tanggung jawab
- Develop and execute product and marketing strategies to achieve sales and business objectives
- Manage the medical device product portfolio throughout its lifecycle
- Conduct market, competitor, customer, and industry trend analysis to identify business opportunities
- Develop product positioning, value propositions, and go-to-market strategies
- Plan and coordinate new product launches and commercialization activities
- Work closely with the Sales team to drive product penetration and support sales target achievement
- Provide product knowledge, training, presentations, and product demonstrations to internal teams and customers
- Develop product marketing materials and ensure accurate and consistent product communication
- Gather market and customer insights and translate them into product and commercial strategies
- Collaborate with cross-functional teams, including Sales, Marketing, R&D, Regulatory Affairs, Clinical, and other related functions
- Monitor product performance, sales trends, market share, and competitor activities
- Support customer engagement, exhibitions, product demonstrations, and other commercial activities
Kualifikasi
- Bachelor’s Degree in Biomedical Engineering, Pharmacy, Medical/Health Sciences, Marketing, Business, or related fields
- Minimum 3–5 years of experience in Product Management, Product Marketing, or related commercial roles
- Experience in the Medical Devices industry is required
- Strong understanding of medical device products, healthcare markets, and commercial processes
- Strong analytical, communication, presentation, and stakeholder management skills
- Experience in product launches, market development, and sales support is highly preferred
- Able to communicate effectively in English and Bahasa Indonesia
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
Cara melamar
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- Kirim lamaran melalui email: Adm.recruitment@oneject.co.id
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