Product Development Manager

Objective To transform market insights, innovation, and business strategy into impactful products and initiatives that are well-positioned, successfully launched, and scalable, driving sustainable business growth. Key Responsibilities

1. New Product Development (NPD) Identify new product opportunities through market research, customer insights, and trend analysis. Develop data-driven new product proposals, including product concepts, value propositions, cost estimation, revenue potential, and overall business impact.

Define product concepts, value propositions, and target customer segments. Own and manage the product development roadmap, prioritizing initiatives based on impact and feasibility. Lead and coordinate cross-functional teams (R&D, Manufacturing, Marketing, Sales) throughout the product development lifecycle.

Develop product positioning and go-to-market strategies, including channel strategy and market penetration plans. Collaborate with Marketing Communication and Sales teams to drive product awareness, trial, and adoption. Manage product launch planning and execution.

Monitor post-launch performance and optimize products based on market feedback and performance data. Define and manage brand architecture to ensure clarity, consistency, and strategic alignment across the product portfolio. Take full ownership of volume and value performance for each new product for up to five years post-launch, ensuring sustainable growth and contribution to the business.