Deskripsi pekerjaan
PT EGA WAYANG GARMINDO / PT PAKAIAN KARYA BANGSA is seeking a strategic PR & Brand Partnership Specialist to elevate brand presence and build a loyal community. This role is vital for shaping brand narratives, forging meaningful collaborations, and driving community movements. The specialist will be responsible for identifying and pitching partnerships with brands, KOLs, and communities. They will manage the brand's community interactions, develop public relations campaigns, and maintain strong relationships with media and industry figures. Success in this role is measured by the ability to drive brand awareness, credibility, and loyalty through strategic outreach and community engagement.
Tanggung jawab: Identify, pitch, and execute strategic partnerships with relevant brands, KOLs, and communities; Build, manage, and maintain the brand’s community; Develop and lead community-driven movements or campaigns; Develop and manage public relations campaigns, press releases, and media outreach; Cultivate and maintain strong relationships with media personnel, key industry figures, influencers, and community leaders; Track, analyze, and report on the effectiveness of PR initiatives, community engagement metrics, and partnership ROI.
Kualifikasi: Minimum Bachelor’s Degree (S1) in Public Relations, Communication, Marketing, or related fields; 2–3 years of experience in Public Relations, Brand Partnerships, or Community Management (experience in the fashion or retail industry is highly preferred); Proven track record in building and maintaining active communities or running successful community-based movements; Strong existing network of media contacts, influencers, and potential brand partners.
Tanggung jawab
- Identify, pitch, and execute strategic partnerships with relevant brands, KOLs, and communities
- Build, manage, and maintain the brand’s community
- Develop and lead community-driven movements or campaigns
- Develop and manage public relations campaigns, press releases, and media outreach
- Cultivate and maintain strong relationships with media personnel, key industry figures, influencers, and community leaders
- Track, analyze, and report on the effectiveness of PR initiatives, community engagement metrics, and partnership ROI
Kualifikasi
- Minimum Bachelor’s Degree (S1) in Public Relations, Communication, Marketing, or related fields
- 2–3 years of experience in Public Relations, Brand Partnerships, or Community Management (experience in the fashion or retail industry is highly preferred)
- Proven track record in building and maintaining active communities or running successful community-based movements
- Strong existing network of media contacts, influencers, and potential brand partners
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi