Deskripsi pekerjaan
Posisi ini bertujuan untuk menyediakan wawasan pasar, pelanggan, dan kompetitor yang dapat ditindaklanjuti guna mendukung pengambilan keputusan strategis perusahaan di wilayah Sumatera Utara. Spesialis ini akan menganalisis tren pasar, faktor makroekonomi, serta strategi kompetitor untuk meningkatkan kinerja komersial. Peran ini melibatkan survei lapangan, eksplorasi pasar, dan pengumpulan data dari berbagai pemangku kepentingan untuk memahami kebutuhan pelanggan dan tantangan bisnis. Hasil analisis akan diterjemahkan ke dalam laporan strategis bagi manajemen, seperti Regional General Manager dan Head of Sales, untuk mendukung perencanaan bisnis tahunan dan peramalan kinerja.
Tanggung jawab: Analyze market trends, industry developments, and macroeconomic factors that may impact business performance and identify their implications for the organization; Conduct field surveys and market exploration to gather insights from relevant stakeholders, including RO Owners, customers, sales teams, and other business partners; Monitor and analyze competitor strategies, products, offerings, campaigns, pricing, and go-to-market approaches; Develop a strong understanding of internal and competitor products to support comparative analysis; Identify emerging market needs, customer behavior, industry trends, and potential business opportunities; Collect, validate, and analyze data from internal and external sources to generate meaningful business insights; Translate survey findings and market analysis into structured strategic reports and business recommendations for management; Provide data-driven insights and recommendations to support annual business planning, forecasting, performance reviews, and strategic decision-making; Collaborate with cross-functional teams and business stakeholders to validate findings.
Tanggung jawab
- Analyze market trends, industry developments, and macroeconomic factors that may impact business performance and identify their implications for the organization
- Conduct field surveys and market exploration to gather insights from relevant stakeholders, including RO Owners, customers, sales teams, and other business partners
- Monitor and analyze competitor strategies, products, offerings, campaigns, pricing, and go-to-market approaches
- Develop a strong understanding of internal and competitor products to support comparative analysis
- Identify emerging market needs, customer behavior, industry trends, and potential business opportunities
- Collect, validate, and analyze data from internal and external sources to generate meaningful business insights
- Translate survey findings and market analysis into structured strategic reports and business recommendations for management
- Provide data-driven insights and recommendations to support annual business planning, forecasting, performance reviews, and strategic decision-making
- Collaborate with cross-functional teams and business stakeholders to validate findings
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
- Negosiasi