Deskripsi pekerjaan
Posisi Operational Manager memegang peranan strategis dalam memimpin seluruh aktivitas pengelolaan merek dan operasional terkait, mulai dari riset pasar hingga pengembangan produk. Tugas utama meliputi pelaksanaan riset perilaku konsumen, analisis tren industri, penyusunan konsep produk serta penjualan yang selaras dengan nilai merek, hingga penerapan strategi pemasaran yang memperkuat citra merek di hadapan konsumen. Selain itu, pengelola operasional ini juga bertanggung jawab mengatur berbagai aspek seperti wawasan konsumen, perencanaan media, promosi dagang, penetapan harga, peramalan S&OP, manajemen keuangan, hingga evaluasi produk baru saat peluncuran. Dalam menjalankan perannya, posisi ini menuntut kemampuan kepemimpinan tim yang kuat, kepekaan bisnis yang tajam, serta pemahaman mendalam mengenai pengembangan inovasi dan komunikasi merek untuk mencapai target perusahaan secara keseluruhan.
Tanggung jawab: Conduct research and analyze consumer behavior, market trends and competitor activities; Anticipate consumer trends, stay up-to-date to current industry trends and mainstream culture; Prepare and develop product and sales concept according to Brand; Implement marketing plan and strategy to support and create brand image which can be accepted by consumer; Regulate all aspects of activities associated with the brand, like consumer insight, media planning, consumer & trade promo, market research, product development, pricing, S&OP forecasting, financial mix, and P&L management; Evaluate new products that use the brand which is concerned during the period of launching; Requirements:; Bachelor Degree in any discipline; Have 3 years experience as Assistant Brand Manager in Food and Beverage; Understand brand communication & innovation development; Have strong business sense and analysis; Able to lead a team; Good communication and presentation skill; Strong knowledge on consumer insight and market research.
Kualifikasi: Bachelor Degree in any discipline; Have 3 years experience as Assistant Brand Manager in Food and Beverage; Understand brand communication & innovation development; Have strong business sense and analysis; Able to lead a team; Good communication and presentation skill; Strong knowledge on consumer insight and market research.
Tanggung jawab
- Conduct research and analyze consumer behavior, market trends and competitor activities
- Anticipate consumer trends, stay up-to-date to current industry trends and mainstream culture
- Prepare and develop product and sales concept according to Brand
- Implement marketing plan and strategy to support and create brand image which can be accepted by consumer
- Regulate all aspects of activities associated with the brand, like consumer insight, media planning, consumer & trade promo, market research, product development, pricing, S&OP forecasting, financial mix, and P&L management
- Evaluate new products that use the brand which is concerned during the period of launching
- Requirements:
- Bachelor Degree in any discipline
- Have 3 years experience as Assistant Brand Manager in Food and Beverage
- Understand brand communication & innovation development
- Have strong business sense and analysis
- Able to lead a team
- Good communication and presentation skill
- Strong knowledge on consumer insight and market research
Kualifikasi
- Bachelor Degree in any discipline
- Have 3 years experience as Assistant Brand Manager in Food and Beverage
- Understand brand communication & innovation development
- Have strong business sense and analysis
- Able to lead a team
- Good communication and presentation skill
- Strong knowledge on consumer insight and market research
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
- Negosiasi
- Batas lamaran
- 11 November 2026