Deskripsi pekerjaan
The Media Buying Optimizer is responsible for managing the end-to-end execution of biddable media campaigns, including setup, optimization, and reporting. You will monitor campaign performance and make data-driven adjustments to maximize ROI. This role requires collaboration with creative teams to ensure ad creatives align with campaign goals and platform best practices. You will utilize analytics tools to track KPIs, generate detailed performance reports, and provide actionable insights. Additionally, you will manage budgets to ensure cost-effective resource use and stay updated with digital media trends.
Tanggung jawab: Manage end-to-end execution of biddable media campaigns (setup, optimization, reporting); Monitor campaign performance and make data-driven adjustments to maximize ROI; Collaborate with creative teams to ensure alignment with campaign goals; Utilize analytics tools to track KPIs and measure effectiveness; Generate detailed performance reports and provide actionable insights; Ensure cost-effective use of resources and monitor budget constraints; Stay up-to-date with trends in digital media buying.
Kualifikasi: Bachelor’s or master’s degree in Marketing, Advertising, Communications, or a related field; Minimum 2-3 years of experience in biddable media buying, preferably in a digital agency; Proficiency in Meta Ads, TikTok Ads (GMV Max), CPAS, SEO, SEM, and other biddable platforms; Strong analytical skills with the ability to interpret data; Excellent English verbal and written communication skills.
Tanggung jawab
- Manage end-to-end execution of biddable media campaigns (setup, optimization, reporting)
- Monitor campaign performance and make data-driven adjustments to maximize ROI
- Collaborate with creative teams to ensure alignment with campaign goals
- Utilize analytics tools to track KPIs and measure effectiveness
- Generate detailed performance reports and provide actionable insights
- Ensure cost-effective use of resources and monitor budget constraints
- Stay up-to-date with trends in digital media buying
Kualifikasi
- Bachelor’s or master’s degree in Marketing, Advertising, Communications, or a related field
- Minimum 2-3 years of experience in biddable media buying, preferably in a digital agency
- Proficiency in Meta Ads, TikTok Ads (GMV Max), CPAS, SEO, SEM, and other biddable platforms
- Strong analytical skills with the ability to interpret data
- Excellent English verbal and written communication skills
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi