Deskripsi pekerjaan
Asiacruit sedang mencari Marketing Director untuk mendukung perusahaan kecantikan dan kosmetik yang sedang berkembang di Indonesia. Peran ini adalah posisi kepemimpinan senior yang bertanggung jawab memimpin strategi pemasaran secara keseluruhan, pengembangan merek, pemasaran produk, dan pertumbuhan komersial. Kandidat yang sukses akan bekerja sama dengan manajemen senior dan tim lintas fungsi untuk memperkuat merek perusahaan, mendukung pengembangan produk, serta mengidentifikasi peluang bisnis baru. Peran ini membutuhkan pemahaman mendalam tentang pasar kecantikan dan konsumen di Indonesia, serta kemampuan analitis dan kolaboratif yang kuat.
Tanggung jawab: Develop and lead the overall marketing strategy and annual marketing plan; Lead brand positioning, brand development, product marketing, and go-to-market strategies; Identify consumer trends, market opportunities, and emerging beauty categories; Work closely with R&D and Product Development teams to support new product development and product launches; Oversee digital marketing, social media, e-commerce, KOL/KOC, and consumer engagement initiatives; Analyze market and competitor activities and translate insights into actionable strategies; Lead, develop, and manage the marketing team, including objectives, priorities, and performance; Collaborate with Sales, R&D, Product Development, E-Commerce, Manufacturing, and senior management; Monitor marketing performance, campaign effectiveness, and commercial KPIs; Support business expansion and the development of new market opportunities.
Tanggung jawab
- Develop and lead the overall marketing strategy and annual marketing plan
- Lead brand positioning, brand development, product marketing, and go-to-market strategies
- Identify consumer trends, market opportunities, and emerging beauty categories
- Work closely with R&D and Product Development teams to support new product development and product launches
- Oversee digital marketing, social media, e-commerce, KOL/KOC, and consumer engagement initiatives
- Analyze market and competitor activities and translate insights into actionable strategies
- Lead, develop, and manage the marketing team, including objectives, priorities, and performance
- Collaborate with Sales, R&D, Product Development, E-Commerce, Manufacturing, and senior management
- Monitor marketing performance, campaign effectiveness, and commercial KPIs
- Support business expansion and the development of new market opportunities
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi
Cara melamar
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