Deskripsi pekerjaan
Blibli is transforming into a future-ready digital ecosystem where meaningful customer relationships drive long-term growth. The Loyalty team plays a key role in creating rewarding experiences that increase customer engagement, retention, and lifetime value. As a Loyalty Manager, you will lead the strategy, performance, and continuous evolution of the loyalty program. You will develop compelling member propositions, build strategic partnerships, and collaborate across Product, CRM, Commercial, and Data teams to deliver engaging customer experiences that strengthen loyalty and business growth.
Tanggung jawab: Develop and execute loyalty strategies to increase member acquisition, engagement, retention, and customer lifetime value.; Monitor program performance and optimize key metrics such as active members, redemption, repeat purchases, and program profitability.; Build and manage strategic partnerships to expand loyalty rewards and member benefits.; Lead cross-functional projects with Product, CRM, Commercial, Engineering, Finance, and Data teams.; Oversee day-to-day loyalty program operations, identify process improvements, and drive automation initiatives.; Coach and develop team members while fostering a customer-centric and continuous improvement culture..
Kualifikasi: Bachelor's degree in Business, Marketing, Economics, Management, Engineering, or a related field.; 5–8 years of experience in Loyalty, CRM, Customer Marketing, Product, Consulting, or related functions, with at least 2 years leading projects or teams.; Experience in e-commerce, retail, travel, financial services, or digital businesses is highly preferred.; Strong analytical skills with the ability to translate customer and business data into strategic initiatives..
Tanggung jawab
- Develop and execute loyalty strategies to increase member acquisition, engagement, retention, and customer lifetime value.
- Monitor program performance and optimize key metrics such as active members, redemption, repeat purchases, and program profitability.
- Build and manage strategic partnerships to expand loyalty rewards and member benefits.
- Lead cross-functional projects with Product, CRM, Commercial, Engineering, Finance, and Data teams.
- Oversee day-to-day loyalty program operations, identify process improvements, and drive automation initiatives.
- Coach and develop team members while fostering a customer-centric and continuous improvement culture.
Kualifikasi
- Bachelor's degree in Business, Marketing, Economics, Management, Engineering, or a related field.
- 5–8 years of experience in Loyalty, CRM, Customer Marketing, Product, Consulting, or related functions, with at least 2 years leading projects or teams.
- Experience in e-commerce, retail, travel, financial services, or digital businesses is highly preferred.
- Strong analytical skills with the ability to translate customer and business data into strategic initiatives.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi