Deskripsi pekerjaan
Job Description • Lead and oversee end-to-end KOL campaigns with a primary focus on Instagram, while supporting other platforms such as TikTok and others. • Develop and execute strategic KOL plans aligned with brand objectives, campaign goals, and target audience. • Supervise and mentor the KOL team to ensure effective campaign execution and timely delivery. • Lead, manage, and develop the Content Creator team to ensure content quality, productivity, and alignment with brand objectives. • Review and approve KOL selection, content direction, and campaign deliverables to maintain brand consistency. • Provide guidance and strategic direction on content concepts, trends, and storytelling to maximize campaign performance. • Collaborate closely with Content and Creative teams to develop engaging and high-performing content. • Manage negotiation, budgeting, and contract agreements with KOLs and agencies. • Monitor and analyze campaign performance, providing data-driven insights and optimization strategies. • Build and maintain long-term relationships with high-performing KOLs. • Stay updated with social media trends and platform algorithms to improve campaign effectiveness. Requirements • Minimum Bachelor's degree in Communication, Marketing, or related fields. • Minimum 3–5 years of experience in KOL/Influencer Marketing within the beauty industry. • Proven experience in leading or mentoring a team is highly preferred. • Experience in managing Content Creator teams and overseeing content production is a strong advantage. • Strong network of KOLs and influencers, especially on Instagram (experience in TikTok is a plus). • Strong understanding of Instagram trends, algorithms, content strategy, and performance metrics. • Strong understanding of social media content, creative direction, and content performance analysis. • Excellent analytical skills to evaluate campaign performance and provide ROI-based insights. • Strong negotiation, project management, and communication skills. • Fluent in Bahasa Indonesia and English (verbal and written). • Able to handle multiple projects under tight deadlines.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi