Deskripsi pekerjaan
Perusahaan ini merupakan distributor perangkat medis estetika yang berkembang pesat di Indonesia. Posisi Head of Strategic Branding & Communication berperan strategis dalam membentuk masa depan branding kesehatan estetika, memimpin kampanye pemasaran, membangun kemitraan, dan meningkatkan pengalaman merek premium perusahaan.
Tanggung jawab: Develop and implement corporate & marketing communication strategies; Lead, manage, and develop the Marketing Communication & Public Relation team; Oversee A to Z marketing campaigns across digital and offline channels; Ensure all marketing activities comply with company standards and brand guidelines; Monitor marketing campaign performance through analytics and ROI; Build and maintain good relationships with media, KOLs, customers, clinics, and doctors; Conduct market and competitor research; Support the sales team with marketing materials and communication tools.
Kualifikasi: Bachelor’s degree in Public Relations, Communication, Marketing, or related field; Minimum 8 years of experience in Marketing Communication, Branding, or related field, preferably from beauty, aesthetic, healthcare, hospitality, or luxury industry; Minimum 3–5 years in managerial or leadership roles; Experience in handling integrated marketing campaigns, digital marketing, and brand management.
Tanggung jawab
- Develop and implement corporate & marketing communication strategies
- Lead, manage, and develop the Marketing Communication & Public Relation team
- Oversee A to Z marketing campaigns across digital and offline channels
- Ensure all marketing activities comply with company standards and brand guidelines
- Monitor marketing campaign performance through analytics and ROI
- Build and maintain good relationships with media, KOLs, customers, clinics, and doctors
- Conduct market and competitor research
- Support the sales team with marketing materials and communication tools
Kualifikasi
- Bachelor’s degree in Public Relations, Communication, Marketing, or related field
- Minimum 8 years of experience in Marketing Communication, Branding, or related field, preferably from beauty, aesthetic, healthcare, hospitality, or luxury industry
- Minimum 3–5 years in managerial or leadership roles
- Experience in handling integrated marketing campaigns, digital marketing, and brand management
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 15.000.000 – Rp 20.000.000 per month