Deskripsi pekerjaan
Overview Lhoopa is a fast-scaling proptech company transforming affordable housing across Southeast Asia through technology-driven operations. Our model leverages a decentralized ecosystem of brokers, contractors, and local partners to acquire, renovate, and sell affordable homes efficiently and at scale. As a Growth Marketing Specialist , you will own the end-to-end lead generation funnel, from campaign planning and creative development to execution, lead qualification, performance analysis, and optimization. This role requires someone who can work independently, take ownership of marketing performance, and continuously identify opportunities to improve lead quality and conversion across the customer journey. Responsibilities Own the end-to-end lead generation funnel, from campaign planning through optimization. Create clear creative briefs and coordinate the creative development process to ensure campaigns are delivered on time and aligned with business objectives. Set up and launch lead generation campaigns while ensuring proper tracking, attribution, and lead routing. Monitor campaign performance daily and optimize campaigns to improve lead quality, conversion rates, and cost efficiency. Analyze the entire marketing funnel to identify bottlenecks and provide actionable recommendations to improve conversion from lead generation through sales. Ensure CRM data, lead tracking, and attribution remain accurate and up to date. Build, manage, and continuously optimize Chatfuel qualification flows to improve customer experience and lead qualification. Work closely with commercial and operational teams to validate lead quality and identify opportunities to improve marketing effectiveness. Prepare regular performance reports with clear insights, recommendations, and next steps. Continuously experiment with new audiences, messaging, creatives, landing flows, and qualification processes to improve overall acquisition performance.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi