Deskripsi pekerjaan
Pepito Culinary merupakan bagian dari Pepito Group, sebuah bisnis ritel premium dan kuliner terkemuka yang mapan di Bali. Bisnis kuliner ini mengoperasikan portofolio konsep makanan dan minuman yang terus berkembang, mencakup gerai roti (bakery), kafe, serta konsep siap saji (grab-and-go). Perusahaan berkomitmen untuk menghadirkan produk berkualitas tinggi, layanan prima, dan pengalaman pelanggan yang berkesan, sekaligus terus mengembangkan sumber daya manusia serta memperluas bisnis kulinernya di seluruh Bali. Posisi F&B Commercial Director bertanggung jawab penuh dalam merumuskan dan mengeksekusi strategi komersial keseluruhan untuk bisnis F&B agar sejalan dengan tujuan perusahaan. Peran strategis ini memimpin pertumbuhan pendapatan, performa penjualan, profitabilitas, dan pengembangan bisnis di seluruh saluran dan gerai F&B, mengidentifikasi peluang pasar baru, memimpin tim komersial, serta menjalin kemitraan strategis guna memperkuat posisi merek dan kepuasan pelanggan secara menyeluruh.
Tanggung jawab: Develop and execute the overall commercial strategy for the F&B business in line with company objectives; Lead revenue growth, sales performance, profitability, and business development across all F&B channels and outlets; Develop and implement commercial plans covering restaurants, bakery, café, grab-and-go, and other F&B concepts; Identify new business opportunities, market trends, customer segments, and potential locations for business expansion; Develop pricing, promotion, product, and sales strategies to maximize revenue and profitability; Lead the development and execution of annual business plans, sales targets, budgets, and commercial KPIs; Analyze sales performance, market data, customer insights, and competitor activities to support business decisions; Work closely with Culinary, Operations, Marketing, Supply Chain, Finance, and HR teams to achieve business objectives; Develop strategic partnerships and commercial opportunities with corporate clients, hotels, tourism businesses, online platforms, and other potential partners; Strong brand positioning and customer engagement across all F&B concepts; Lead initiatives to improve customer acquisition, retention, average transaction value, and overall customer experience; Monitor outlet performance and provide strategic direction to improve sales, profitability, and operational efficiency; Lead and develop the commercial team, fostering a high-performance and results-oriented culture; Present business performance, commercial plans, and strategic recommendations to senior management.
Kualifikasi: Bachelor's Degree in Business Management, Marketing, Hospitality, F&B Management, or a related field; Master's Degree is an advantage; Minimum 10 years of professional experience in F&B, with significant experience in commercial, sales, business development, or general management roles; Proven experience in managing commercial strategy and revenue growth across multiple F&B outlets or concepts; Strong background in restaurant, bakery, café, grab-and-go, central kitchen, or multi-outlet F&B operations is highly preferred; Strong understanding of F&B P&L, budgeting, pricing, cost management, revenue optimization, and business performance; Proven track record in developing and executing successful commercial strategies and business expansion initiatives; Strong leadership, strategic thinking, negotiation, and business development skills; Excellent analytical and decision-making abilities with a strong commercial mindset; Strong network within the F&B, hospitality, retail, tourism, and related industries is an advantage; Excellent communication and stakeholder management skills, with the ability to work effectively with senior management; Fluent in English, both written and verbal; Candidates who are currently based in Bali are highly preferred; Willing to travel and work across multiple F&B locations as required.
Tanggung jawab
- Develop and execute the overall commercial strategy for the F&B business in line with company objectives
- Lead revenue growth, sales performance, profitability, and business development across all F&B channels and outlets
- Develop and implement commercial plans covering restaurants, bakery, café, grab-and-go, and other F&B concepts
- Identify new business opportunities, market trends, customer segments, and potential locations for business expansion
- Develop pricing, promotion, product, and sales strategies to maximize revenue and profitability
- Lead the development and execution of annual business plans, sales targets, budgets, and commercial KPIs
- Analyze sales performance, market data, customer insights, and competitor activities to support business decisions
- Work closely with Culinary, Operations, Marketing, Supply Chain, Finance, and HR teams to achieve business objectives
- Develop strategic partnerships and commercial opportunities with corporate clients, hotels, tourism businesses, online platforms, and other potential partners
- Strong brand positioning and customer engagement across all F&B concepts
- Lead initiatives to improve customer acquisition, retention, average transaction value, and overall customer experience
- Monitor outlet performance and provide strategic direction to improve sales, profitability, and operational efficiency
- Lead and develop the commercial team, fostering a high-performance and results-oriented culture
- Present business performance, commercial plans, and strategic recommendations to senior management
Kualifikasi
- Bachelor's Degree in Business Management, Marketing, Hospitality, F&B Management, or a related field; Master's Degree is an advantage
- Minimum 10 years of professional experience in F&B, with significant experience in commercial, sales, business development, or general management roles
- Proven experience in managing commercial strategy and revenue growth across multiple F&B outlets or concepts
- Strong background in restaurant, bakery, café, grab-and-go, central kitchen, or multi-outlet F&B operations is highly preferred
- Strong understanding of F&B P&L, budgeting, pricing, cost management, revenue optimization, and business performance
- Proven track record in developing and executing successful commercial strategies and business expansion initiatives
- Strong leadership, strategic thinking, negotiation, and business development skills
- Excellent analytical and decision-making abilities with a strong commercial mindset
- Strong network within the F&B, hospitality, retail, tourism, and related industries is an advantage
- Excellent communication and stakeholder management skills, with the ability to work effectively with senior management
- Fluent in English, both written and verbal
- Candidates who are currently based in Bali are highly preferred
- Willing to travel and work across multiple F&B locations as required
Informasi lowongan
- Tipe pekerjaan
- Contract
- Pendidikan
- S1
- Gaji
- Negosiasi