Deskripsi pekerjaan
Perusahaan kopi yang sedang berkembang ini sedang memperluas jaringan cabang di Jakarta dengan menambah 12 outlet baru. Posisi Expansion Manager bertanggung jawab atas seluruh proses ekspansi, mulai dari studi pasar, pengembangan strategi pemasaran lokal, hingga pemilihan lokasi dan negosiasi sewa. Tugasnya meliputi riset pasar dan insight konsumen, pengembangan persona, penyesuaian positioning merek, serta kolaborasi strategis dengan mitra lokal seperti kompleks perkantoran, coworking, dan universitas. Selain itu, manajer ini juga memimpin perencanaan site development, evaluasi ekonomi sewa, dan koordinasi dengan agen real estate untuk memastikan keberhasilan peluncuran outlet baru. Di samping itu, Expansion Manager harus mampu menyajikan laporan bulanan kepada manajemen, memberikan rekomendasi berbasis data, serta memantau kinerja pasca peluncuran untuk menyesuaikan strategi ekspansi. Peran ini menuntut kemampuan analitis, negosiasi, dan komunikasi yang kuat dalam Bahasa Indonesia maupun Inggris, serta pengalaman dalam operasi multi-site di industri kopi atau retail lifestyle. Pekerjaan ini menempatkan fokus pada pertumbuhan bisnis melalui pendekatan data-driven, dengan penekanan pada pemahaman perilaku konsumen, pemilihan lokasi strategis, dan kolaborasi dengan mitra bisnis untuk meningkatkan footfall dan pendapatan outlet baru.
Tanggung jawab: A. MAIN ROLE; 1. Market Research & Consumer Insights; Design and execute market research studies to identify target audience segments by location, lifestyle, and consumption patterns; Analyze consumer trends (e.g., coffee culture preferences, dine-in vs takeaway behavior, pricing sensitivity); Conduct competitor benchmarking (menu, pricing, store concept, promotions); Develop consumer personas for marketing and product alignment; 2. Brand Development & Marketing Alignment; Establish local marketing strategies with the consumer target of each branch; Ensure the brand positioning is consistent but tailored for local market nuances; 3. Strategic Partnerships; Identify and secure local partnerships (office complexes, co-working spaces, universities) for location-based promotions; Explore B2B or event-based collaborations to boost footfall during the launch period; 4. Market Expansion & Site Development; Lead the end-to-end branch expansion plan from feasibility to launch for 12 new outlets in Jakarta; Conduct geo-demographic mapping and identify high-potential trade areas based on consumer behavior, traffic flow, and competition; Evaluate rental economics, catchment size, and purchasing power to determine branch viability; Coordinate with real estate agents, landlords, and mall management for site acquisition and lease negotiations; 5. Reporting & Leadership; Present monthly Marketing Strategies C Business expansion reports to management; Provide recommendations based on data-driven insights; B. SUPPORTING ROLE; 1. Assist Business G Financial Planning; Working together with GM and Finance to build branch business models and financial forecasts for each location (CAPEX, OPEX, payback period); Collaborate with finance and operations teams to ensure ROI optimization; Track performance post-launch and adjust expansion strategy accordingly; SOFT SKILLS:; Analytical, structured problem-solving, and comfortable with data; Excellent negotiation and relationship-building skills (with landlords, agents, and partners); Entrepreneurial mindset with bias for action and ownership; Excellent communication in Bahasa Indonesia and English; Comfort in fast-paced, multi-site FCB operations.
Kualifikasi: Bachelor’s degree in Business, Marketing, Economics, or related field; At least 4 years of experience in FCB retail expansion, coffee chain, ǪSR, or lifestyle/hospitality brand (Manager level); At least 3 years experience with demonstrated exposure to outlet rollout or business site development (Assistant Manager level); Experience with coffee chains, cafés, convenience FCB, or lifestyle retail (Industry Advantage); Analytical, structured problem-solving skills; Excellent negotiation and relationship-building skills with landlords, agents, and partners; Entrepreneurial mindset with bias for action and ownership; Excellent communication in Bahasa Indonesia and English; Comfort in fast-paced, multi-site FCB operations.
Tanggung jawab
- A. MAIN ROLE
- 1. Market Research & Consumer Insights
- Design and execute market research studies to identify target audience segments by location, lifestyle, and consumption patterns
- Analyze consumer trends (e.g., coffee culture preferences, dine-in vs takeaway behavior, pricing sensitivity)
- Conduct competitor benchmarking (menu, pricing, store concept, promotions)
- Develop consumer personas for marketing and product alignment
- 2. Brand Development & Marketing Alignment
- Establish local marketing strategies with the consumer target of each branch
- Ensure the brand positioning is consistent but tailored for local market nuances
- 3. Strategic Partnerships
- Identify and secure local partnerships (office complexes, co-working spaces, universities) for location-based promotions
- Explore B2B or event-based collaborations to boost footfall during the launch period
- 4. Market Expansion & Site Development
- Lead the end-to-end branch expansion plan from feasibility to launch for 12 new outlets in Jakarta
- Conduct geo-demographic mapping and identify high-potential trade areas based on consumer behavior, traffic flow, and competition
- Evaluate rental economics, catchment size, and purchasing power to determine branch viability
- Coordinate with real estate agents, landlords, and mall management for site acquisition and lease negotiations
- 5. Reporting & Leadership
- Present monthly Marketing Strategies C Business expansion reports to management
- Provide recommendations based on data-driven insights
- B. SUPPORTING ROLE
- 1. Assist Business G Financial Planning
- Working together with GM and Finance to build branch business models and financial forecasts for each location (CAPEX, OPEX, payback period)
- Collaborate with finance and operations teams to ensure ROI optimization
- Track performance post-launch and adjust expansion strategy accordingly
- SOFT SKILLS:
- Analytical, structured problem-solving, and comfortable with data
- Excellent negotiation and relationship-building skills (with landlords, agents, and partners)
- Entrepreneurial mindset with bias for action and ownership
- Excellent communication in Bahasa Indonesia and English
- Comfort in fast-paced, multi-site FCB operations
Kualifikasi
- Bachelor’s degree in Business, Marketing, Economics, or related field
- At least 4 years of experience in FCB retail expansion, coffee chain, ǪSR, or lifestyle/hospitality brand (Manager level)
- At least 3 years experience with demonstrated exposure to outlet rollout or business site development (Assistant Manager level)
- Experience with coffee chains, cafés, convenience FCB, or lifestyle retail (Industry Advantage)
- Analytical, structured problem-solving skills
- Excellent negotiation and relationship-building skills with landlords, agents, and partners
- Entrepreneurial mindset with bias for action and ownership
- Excellent communication in Bahasa Indonesia and English
- Comfort in fast-paced, multi-site FCB operations
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 26 November 2026