Deskripsi pekerjaan
Posisi E-Commerce Business Analyst bertanggung jawab melakukan analisis mendalam terhadap kinerja marketplace di berbagai platform utama seperti Shopee, TikTok Shop, Lazada, dan Tokopedia. Peran ini berfokus pada evaluasi metrik bisnis utama termasuk GMV, trafik, konversi, pesanan, AOV, ROI, dan profitabilitas, serta mengembangkan proyeksi penjualan, skenario investasi, dan rekomendasi alokasi anggaran guna mendorong pertumbuhan bisnis secara keseluruhan.
Tanggung jawab: Analyze marketplace performance across GMV, traffic, conversion, orders, AOV, ROI, and profitability; Analyze growth performance across platforms such as Shopee, TikTok Shop, Lazada, Tokopedia, and other relevant marketplaces; Identify key drivers of marketplace growth and areas for improvement; Develop sales forecasts, growth projections, and investment scenarios; Determine the level of investment required to achieve specific GMV and growth targets; Analyze the effectiveness and ROI of marketplace ads, promotions, vouchers, affiliate, live commerce, campaign participation, and other commercial investments; Evaluate the relationship between investment, traffic, conversion, and sales growth; Provide recommendations on budget allocation and investment priorities across marketplaces; Monitor actual performance vs. target and provide clear explanations of key variances; Prepare regular business reviews and management reports with clear commercial insights; Work closely with E-commerce, Commercial, Finance, Marketing, and Marketplace teams to translate data into actionable business strategies.
Kualifikasi: Minimum 3 years of experience in E-commerce / Marketplace, preferably in a commercial, business analysis, strategy, or planning role; Bachelor's degree in Business Analytics, Business Management, Statistics, Economics, Marketing, Industrial Engineering , or a related field; Hands-on experience working with major marketplace platforms, preferably Shopee and/or TikTok Shop; Strong understanding of marketplace business models, campaign mechanics, traffic, conversion, promotions, ads, affiliate, and live commerce; Strong analytical skills with the ability to connect marketplace data to business growth and investment decisions; Strong Excel / Google Sheets skills; Experience with Power BI, Tableau, or other data visualization tools is a plus; Experience in forecasting, budgeting, ROI analysis, and commercial planning; Able to turn complex data into clear business insights and actionable recommendations; Strong communication skills and comfortable presenting analysis to management.
Tanggung jawab
- Analyze marketplace performance across GMV, traffic, conversion, orders, AOV, ROI, and profitability
- Analyze growth performance across platforms such as Shopee, TikTok Shop, Lazada, Tokopedia, and other relevant marketplaces
- Identify key drivers of marketplace growth and areas for improvement
- Develop sales forecasts, growth projections, and investment scenarios
- Determine the level of investment required to achieve specific GMV and growth targets
- Analyze the effectiveness and ROI of marketplace ads, promotions, vouchers, affiliate, live commerce, campaign participation, and other commercial investments
- Evaluate the relationship between investment, traffic, conversion, and sales growth
- Provide recommendations on budget allocation and investment priorities across marketplaces
- Monitor actual performance vs. target and provide clear explanations of key variances
- Prepare regular business reviews and management reports with clear commercial insights
- Work closely with E-commerce, Commercial, Finance, Marketing, and Marketplace teams to translate data into actionable business strategies
Kualifikasi
- Minimum 3 years of experience in E-commerce / Marketplace, preferably in a commercial, business analysis, strategy, or planning role
- Bachelor's degree in Business Analytics, Business Management, Statistics, Economics, Marketing, Industrial Engineering , or a related field
- Hands-on experience working with major marketplace platforms, preferably Shopee and/or TikTok Shop
- Strong understanding of marketplace business models, campaign mechanics, traffic, conversion, promotions, ads, affiliate, and live commerce
- Strong analytical skills with the ability to connect marketplace data to business growth and investment decisions
- Strong Excel / Google Sheets skills
- Experience with Power BI, Tableau, or other data visualization tools is a plus
- Experience in forecasting, budgeting, ROI analysis, and commercial planning
- Able to turn complex data into clear business insights and actionable recommendations
- Strong communication skills and comfortable presenting analysis to management
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi