Deskripsi pekerjaan
Posisi Digital Marketing Executive bertanggung jawab dalam merencanakan dan mengelola anggaran untuk kampanye pemasaran digital terpadu, yang mencakup pemasaran email, media sosial, pengelolaan situs web, WhatsApp blasting, aplikasi seluler, serta inisiatif SEO/SEM. Peran ini menuntut kemampuan untuk mengembangkan dan mengeksekusi konten pemasaran, termasuk kampanye email menggunakan platform seperti Mailchimp serta konten media sosial untuk LinkedIn dan Instagram. Selain itu, Anda akan bertugas membuat, menyunting, dan menerbitkan konten di berbagai platform media sosial perusahaan, mengatur serta mengelola kampanye pemasaran email yang mencakup segmentasi audiens, penargetan, alur kerja otomatisasi, dan pelacakan analitik. Peran ini juga mengharuskan Anda untuk memantau, menganalisis, serta mengevaluasi kinerja pemasaran digital berdasarkan KPI dan metrik yang telah ditetapkan, guna memberikan wawasan serta rekomendasi berbasis data, sekaligus tetap mengikuti tren digital terbaru guna meningkatkan visibilitas dan keterlibatan merek.
Tanggung jawab: Plan and manage budgets for integrated digital marketing campaigns, including email marketing, social media, website management, WhatsApp blasting, mobile applications, and SEO/SEM initiatives; Develop and execute marketing content, including email campaigns (e.g., Mailchimp) and social media content for LinkedIn and Instagram; Create, edit, and publish content across company social media platforms (Instagram, LinkedIn, and YouTube); Set up and manage email marketing campaigns, including audience segmentation, targeting, automation workflows, and analytics tracking; Monitor, analyze, and evaluate digital marketing performance based on established KPIs and metrics, providing data-driven insights and recommendations; Stay updated with digital trends and recommend innovative strategies to enhance brand visibility and engagement.
Kualifikasi: Bachelor’s degree in Marketing, Business, Communications, or a related field; Minimum 5 years of relevant experience in digital marketing; Demonstrated expertise in email marketing strategy and execution, including audience segmentation, automation workflows, A/B testing, deliverability optimization, and performance analytics; Strong knowledge and hands-on experience in developing and evaluating social media content, particularly for Instagram and LinkedIn; Familiar with current and emerging social media trends and best practices; Digital marketing certification (preferred).
Tanggung jawab
- Plan and manage budgets for integrated digital marketing campaigns, including email marketing, social media, website management, WhatsApp blasting, mobile applications, and SEO/SEM initiatives
- Develop and execute marketing content, including email campaigns (e.g., Mailchimp) and social media content for LinkedIn and Instagram
- Create, edit, and publish content across company social media platforms (Instagram, LinkedIn, and YouTube)
- Set up and manage email marketing campaigns, including audience segmentation, targeting, automation workflows, and analytics tracking
- Monitor, analyze, and evaluate digital marketing performance based on established KPIs and metrics, providing data-driven insights and recommendations
- Stay updated with digital trends and recommend innovative strategies to enhance brand visibility and engagement
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Minimum 5 years of relevant experience in digital marketing
- Demonstrated expertise in email marketing strategy and execution, including audience segmentation, automation workflows, A/B testing, deliverability optimization, and performance analytics
- Strong knowledge and hands-on experience in developing and evaluating social media content, particularly for Instagram and LinkedIn
- Familiar with current and emerging social media trends and best practices
- Digital marketing certification (preferred)
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi