Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk merancang dan mengeksekusi strategi konten digital serta pemasaran yang selaras dengan tujuan bisnis dan brand. Anda akan memimpin seluruh proses kreatif, mulai dari pengembangan ide, storytelling, hingga produksi dan publikasi konten di berbagai platform seperti Instagram, TikTok, Facebook, dan LinkedIn. Selain itu, Anda akan memimpin kampanye digital, peluncuran produk, serta aktivitas media berbayar. Peran ini menuntut kolaborasi erat dengan tim Sales, Product, Design, dan Business Development, serta pihak eksternal seperti KOL, agensi, dan arsitek. Anda juga bertanggung jawab untuk memantau tren digital, menganalisis performa kampanye, serta membimbing tim konten/media sosial untuk memastikan eksekusi yang optimal.
Tanggung jawab: Shape digital content and marketing strategies based on business and brand goals; Drive content planning across Instagram, TikTok, Facebook, LinkedIn, and other digital channels; Oversee the full content process — from ideas, storytelling, and creative direction to production and publishing; Lead digital campaigns, product launches, promotions, and paid media activities; Turn product and technical information into engaging, easy-to-understand marketing content; Work closely with Sales, Product, Design, and Business Development teams; Collaborate with KOLs, agencies, vendors, dealers, contractors, architects, and interior designers; Keep up with consumer behavior, competitors, and emerging digital trends; Evaluate content and campaign performance and translate insights into actionable improvements; Guide and coordinate the content/social media team to ensure smooth execution.
Kualifikasi: Bachelor’s degree in Marketing, Communications, Business, or related fields; 3–5 years of experience in digital marketing, content, social media, or brand marketing; Previous team-lead/supervisory experience is preferred; Background in building materials, furniture, interior, architecture, construction, or home living is highly preferred; Strong understanding of social media, paid media, content strategy, and digital campaigns; Familiar with Meta Business Suite/Ads Manager; Google Ads, TikTok Ads, and Google Analytics are a plus; Comfortable using Canva, CapCut, Adobe Creative Suite, or similar tools; Strong creative, communication, analytical, and project management skills; Good English communication skills; Portfolio of relevant work is preferred.
Tanggung jawab
- Shape digital content and marketing strategies based on business and brand goals
- Drive content planning across Instagram, TikTok, Facebook, LinkedIn, and other digital channels
- Oversee the full content process — from ideas, storytelling, and creative direction to production and publishing
- Lead digital campaigns, product launches, promotions, and paid media activities
- Turn product and technical information into engaging, easy-to-understand marketing content
- Work closely with Sales, Product, Design, and Business Development teams
- Collaborate with KOLs, agencies, vendors, dealers, contractors, architects, and interior designers
- Keep up with consumer behavior, competitors, and emerging digital trends
- Evaluate content and campaign performance and translate insights into actionable improvements
- Guide and coordinate the content/social media team to ensure smooth execution
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or related fields
- 3–5 years of experience in digital marketing, content, social media, or brand marketing
- Previous team-lead/supervisory experience is preferred
- Background in building materials, furniture, interior, architecture, construction, or home living is highly preferred
- Strong understanding of social media, paid media, content strategy, and digital campaigns
- Familiar with Meta Business Suite/Ads Manager; Google Ads, TikTok Ads, and Google Analytics are a plus
- Comfortable using Canva, CapCut, Adobe Creative Suite, or similar tools
- Strong creative, communication, analytical, and project management skills
- Good English communication skills
- Portfolio of relevant work is preferred
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 10.000.000 – Rp 15.000.000 per month