Deskripsi pekerjaan
Wego is a leading online travel metasearch platform that serves millions of users worldwide in finding the best flight and hotel deals. As part of the Marketing Technology (MarTech) team, you will be responsible for building the next generation of marketing automation. This involves designing and deploying autonomous AI agents that derive actionable insights from digital campaigns and independently optimize marketing operations. You will work closely with the Performance Marketing team to understand key performance indicators such as ROAS, CPA, CTR, and conversion rates. Your role requires building highly adaptable, configuration-driven automation systems that allow the team to pivot strategies, creative assets, and budget pacing without needing core code deployments. You will design architectures that integrate with media platforms like Meta, Google Ads, TikTok, and Apple Search Ads to ensure all systems directly serve campaign performance goals.
Tanggung jawab: Architect end-to-end automated workflows for campaign creation, audience segmentation, creative assembly, launch, and continuous optimization using AI/ML signals.; Engineer multi-agent systems to generate and iterate on personalized ad content at scale.; Build and maintain flexible data flows optimized for real-time marketing activation, ensuring data structures support dynamic content generation.; Partner with the Performance Marketing team to translate KPIs into technical configurations and ensure data integrity and API reliability.; Design, build, and deploy autonomous AI agents using LLMs such as Claude, Gemini, and OpenAI for automated marketing workflows..
Tanggung jawab
- Architect end-to-end automated workflows for campaign creation, audience segmentation, creative assembly, launch, and continuous optimization using AI/ML signals.
- Engineer multi-agent systems to generate and iterate on personalized ad content at scale.
- Build and maintain flexible data flows optimized for real-time marketing activation, ensuring data structures support dynamic content generation.
- Partner with the Performance Marketing team to translate KPIs into technical configurations and ensure data integrity and API reliability.
- Design, build, and deploy autonomous AI agents using LLMs such as Claude, Gemini, and OpenAI for automated marketing workflows.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi