Deskripsi pekerjaan
Sebuah brand kecantikan terkemuka mencari Creative Marketing Lead untuk memimpin tim kreatif dalam merancang dan mengeksekusi strategi pemasaran visual yang berdampak tinggi. Posisi ini menuntut pemahaman mendalam tentang perilaku konsumen industri kecantikan serta kemampuan menerjemahkan tujuan bisnis menjadi kampanye kreatif yang inovatif. Dalam peran ini, Anda akan memimpin produksi kreatif end-to-end mulai dari pengembangan konsep hingga eksekusi akhir, termasuk pengelolaan konten TikTok, iklan Meta Ads, dan arahan seni (art direction). Anda juga bertanggung jawab memberikan bimbingan kepada tim kreatif, memastikan standar visual merek, serta mendorong budaya kerja berbasis data untuk meningkatkan metrik kinerja pemasaran seperti CPM, CTR, dan ROAS.
Tanggung jawab: Lead and manage the Creative team, overseeing end-to-end creative production from concept development to final execution; Develop creative campaign concepts that translate brand and product briefs into impactful, performance-driven ideas; Create content strategies aligned with TikTok trends, platform behavior, and storytelling formats that maximize FYP potential; Lead the development of creative assets for Meta Ads, including static, carousel, and video formats, while optimizing creatives to improve CPM, CTR, and ROAS; Collaborate with Marketing, Performance Marketing, Brand, and Product teams to ensure creative output supports business objectives; Provide art direction throughout the creative process and ensure all deliverables maintain high visual and brand standards; Mentor, coach, and provide structured feedback to Creative Officers, Designers, and the Production team to elevate creative quality; Foster a data-driven creative culture by continuously analyzing campaign performance and translating insights into future creative improvements; Stay up to date with emerging content trends, platform updates, and beauty/lifestyle consumer behavior to keep the brand relevant and competitive.
Kualifikasi: Bachelor's degree in Communication, Visual Communication Design, Marketing, or a related field; Minimum 3–5 years of experience in Creative, Content, or Marketing roles, with at least 2 years in a leadership position (Creative Lead, Senior Creative, Art Director, or equivalent); Proven experience leading a creative team and managing end-to-end creative production; Strong portfolio showcasing integrated creative campaigns from concept development through execution; Strong conceptual thinking with the ability to transform business objectives into compelling creative campaigns; Deep understanding of TikTok content behavior, including trends, hooks, storytelling techniques, and FYP optimization; Solid knowledge of Meta Ads creative formats (static, carousel, and video) and how creative performance impacts CPM, CTR, and ROAS; Excellent copywriting skills, including creating engaging hooks, captions, and CTAs tailored to different platforms; Strong art direction skills with the ability to provide clear, constructive feedback to creative and production teams; Experience in the beauty industry is preferred, with a strong understanding of beauty consumers, product storytelling, and category trends; Comfortable working in a fast-paced, data-driven environment where creative decisions are guided by performance insights; Strong communication, collaboration, project management, and leadership skills.
Tanggung jawab
- Lead and manage the Creative team, overseeing end-to-end creative production from concept development to final execution
- Develop creative campaign concepts that translate brand and product briefs into impactful, performance-driven ideas
- Create content strategies aligned with TikTok trends, platform behavior, and storytelling formats that maximize FYP potential
- Lead the development of creative assets for Meta Ads, including static, carousel, and video formats, while optimizing creatives to improve CPM, CTR, and ROAS
- Collaborate with Marketing, Performance Marketing, Brand, and Product teams to ensure creative output supports business objectives
- Provide art direction throughout the creative process and ensure all deliverables maintain high visual and brand standards
- Mentor, coach, and provide structured feedback to Creative Officers, Designers, and the Production team to elevate creative quality
- Foster a data-driven creative culture by continuously analyzing campaign performance and translating insights into future creative improvements
- Stay up to date with emerging content trends, platform updates, and beauty/lifestyle consumer behavior to keep the brand relevant and competitive
Kualifikasi
- Bachelor's degree in Communication, Visual Communication Design, Marketing, or a related field
- Minimum 3–5 years of experience in Creative, Content, or Marketing roles, with at least 2 years in a leadership position (Creative Lead, Senior Creative, Art Director, or equivalent)
- Proven experience leading a creative team and managing end-to-end creative production
- Strong portfolio showcasing integrated creative campaigns from concept development through execution
- Strong conceptual thinking with the ability to transform business objectives into compelling creative campaigns
- Deep understanding of TikTok content behavior, including trends, hooks, storytelling techniques, and FYP optimization
- Solid knowledge of Meta Ads creative formats (static, carousel, and video) and how creative performance impacts CPM, CTR, and ROAS
- Excellent copywriting skills, including creating engaging hooks, captions, and CTAs tailored to different platforms
- Strong art direction skills with the ability to provide clear, constructive feedback to creative and production teams
- Experience in the beauty industry is preferred, with a strong understanding of beauty consumers, product storytelling, and category trends
- Comfortable working in a fast-paced, data-driven environment where creative decisions are guided by performance insights
- Strong communication, collaboration, project management, and leadership skills
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
Cara melamar
- Lamar melalui platform
- Kirim lamaran melalui email: recruitment@sinunet.id
- Buka tautan lamaran resmi