Deskripsi pekerjaan
Perusahaan membuka kesempatan bagi profesional pemasaran untuk memegang peran penting dalam memimpin pengembangan merek di kategori tata rias (makeup) dan perawatan kulit (skincare). Posisi ini bertanggung jawab penuh dalam merumuskan dan mengeksekusi rencana serta strategi pemasaran yang komprehensif guna membangun citra merek (brand image) yang kuat serta memperkuat posisi merek di pasaran. Ruang lingkup pekerjaan mencakup manajemen merek secara menyeluruh mulai dari pertumbuhan merek, pemilihan produk, manajemen persediaan, pengelolaan anggaran, perencanaan aktivitas promosi, hingga pencapaian target penjualan yang telah ditetapkan. Selain itu, pemegang peran bertugas memenangkan persaingan pasar melalui evaluasi berkala dan penciptaan program inovasi produk, memantau efektivitas kampanye pemasaran, serta terus mengikuti perkembangan performa merek dan kompetitor di industri kecantikan.
Tanggung jawab: Create & implement marketing plan and strategy to support the creation of brand image & brand building in the market; Responsible for total brand management including brand growth, product selection, inventory management, budget management, planning of promotion activities and achieving of sales target; Responsible to win market competition, evaluating and creating innovation program to increase sales of the selected brand product; Monitor marketing campaign & activities for further development or innovation; Follow Brand(s) and Competitors' Performances.
Tanggung jawab
- Create & implement marketing plan and strategy to support the creation of brand image & brand building in the market
- Responsible for total brand management including brand growth, product selection, inventory management, budget management, planning of promotion activities and achieving of sales target
- Responsible to win market competition, evaluating and creating innovation program to increase sales of the selected brand product
- Monitor marketing campaign & activities for further development or innovation
- Follow Brand(s) and Competitors' Performances
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi