Deskripsi pekerjaan
Perusahaan ini mencari Brand & Product Development Manager untuk memimpin pengembangan produk baru dari tahap awal hingga peluncuran. Posisi ini sangat cocok bagi profesional yang memiliki pengalaman mendalam di industri FMCG/Consumer Goods. Manajer ini akan bertanggung jawab atas riset konsumen, analisis pasar, serta pengembangan strategi produk termasuk penentuan posisi, harga, dan komunikasi. Peran ini menuntut kolaborasi lintas fungsi dengan tim R&D, Sales, Supply Chain, dan tim lainnya untuk memastikan setiap produk baru memiliki keunggulan kompetitif dan berhasil di pasar.
Tanggung jawab: Lead the end-to-end development of new products, from consumer insight and ideation through product development and launch; Conduct consumer research and market analysis to identify product opportunities and innovation pipeline; Lead end-to-end New Product Development (NPD) from concept to launch; Develop product strategy including positioning, pricing, promotion, USP, and Reason to Believe (RTB); Lead packaging development and ensure it supports the product proposition and brand positioning; Develop product communication strategy and key messages; Collaborate with R&D, Packaging, Marketing, Sales, Supply Chain, and other functions to ensure successful product development and launch; Monitor campaign and launch execution and evaluate product performance post-launch.
Kualifikasi: Bachelor's degree in Marketing, Business, Management, or related field; Minimum 8 years of experience in Marketing, Brand Management, Product Development, Innovation, or NPD, preferably in FMCG/Consumer Goods; Minimum 3 years managerial experience; Proven track record in end-to-end NPD and successful product launches; Strong understanding of consumer insights, product positioning, USP, pricing, packaging, and commercialization; Strong strategic thinking, commercial acumen, project management, and cross-functional collaboration skills; Hands-on, proactive, and able to drive projects from concept to execution; Experience working closely with R&D, Packaging, Sales, Supply Chain, and Communication teams is highly preferred.
Tanggung jawab
- Lead the end-to-end development of new products, from consumer insight and ideation through product development and launch
- Conduct consumer research and market analysis to identify product opportunities and innovation pipeline
- Lead end-to-end New Product Development (NPD) from concept to launch
- Develop product strategy including positioning, pricing, promotion, USP, and Reason to Believe (RTB)
- Lead packaging development and ensure it supports the product proposition and brand positioning
- Develop product communication strategy and key messages
- Collaborate with R&D, Packaging, Marketing, Sales, Supply Chain, and other functions to ensure successful product development and launch
- Monitor campaign and launch execution and evaluate product performance post-launch
Kualifikasi
- Bachelor's degree in Marketing, Business, Management, or related field
- Minimum 8 years of experience in Marketing, Brand Management, Product Development, Innovation, or NPD, preferably in FMCG/Consumer Goods
- Minimum 3 years managerial experience
- Proven track record in end-to-end NPD and successful product launches
- Strong understanding of consumer insights, product positioning, USP, pricing, packaging, and commercialization
- Strong strategic thinking, commercial acumen, project management, and cross-functional collaboration skills
- Hands-on, proactive, and able to drive projects from concept to execution
- Experience working closely with R&D, Packaging, Sales, Supply Chain, and Communication teams is highly preferred
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 25.000.000 – Rp 35.000.000 per month