Deskripsi pekerjaan
Bloome Baby adalah merek perlengkapan bayi premium yang berdedikasi untuk mendukung gaya hidup yang lebih sadar lingkungan melalui filosofi "Low Toxic, Less Plastic." Terinspirasi oleh desain khas Skandinavia, perusahaan merancang produk-produk yang mengutamakan fungsionalitas, keamanan, serta estetika yang tak lekang oleh waktu, yang dipasarkan secara luas melalui platform TikTok Shop, Shopee, dan Instagram. Dalam peran sebagai Creative Director Consultant, Anda akan bertanggung jawab untuk memimpin arah kreatif secara menyeluruh, memastikan setiap titik sentuh visual mencerminkan nilai-nilai inti merek, serta mendorong hasil bisnis yang terukur melalui konten kreatif berkinerja tinggi. Tugas utama mencakup perumusan strategi visual media sosial, pengelolaan konten video untuk TikTok, Reels, dan Live Commerce, serta pengembangan strategi periklanan berkinerja di berbagai platform digital guna meningkatkan performa pemasaran secara optimal.
Tanggung jawab: Instagram Grid & Social Media Establish a cohesive visual direction, content pillars, and grid planning that reflect Bloome Baby’s premium positioning. Maintain brand consistency across all social media touchpoints. Review and provide creative feedba; Video Content (TikTok, Reels & Live Commerce) Lead video concepts, hooks, storyboards, and visual direction. Ensure organic and affiliate videos are engaging, authentic, and structured to drive conversions. Develop creative approaches that capture at; Performance Ads (Meta, TikTok & Shopee Ads) Define creative strategies for paid advertising across platforms. Develop A/B testing frameworks for hooks, angles, formats, and visual approaches. Analyze creative performance and identify opportunities to.
Kualifikasi: Minimum 6–8 years of experience in creative, with at least 3 years in a Creative Director, Associate Creative Director, or lead Art Director role; Proven experience in performance creative, including paid advertising and e-commerce content with measurable business objectives such as ROAS, CTR, and conversion rates—not just brand awareness; Strong understanding of the TikTok Shop and Shopee ecosystems, including marketplace PDP visuals, affiliate content, and marketplace advertising; Experience in mom & baby, FMCG, beauty, or lifestyle consumer goods; Strong visual taste and a refined eye for clean, minimal, premium aesthetics, with the ability to balance brand storytelling and sales-driven creative; Ability to interpret performance dashboards and translate data into actionable creative briefs; Excellent communication, structured working methods, and experience providing constructive feedback to creative teams.
Tanggung jawab
- Instagram Grid & Social Media Establish a cohesive visual direction, content pillars, and grid planning that reflect Bloome Baby’s premium positioning. Maintain brand consistency across all social media touchpoints. Review and provide creative feedba
- Video Content (TikTok, Reels & Live Commerce) Lead video concepts, hooks, storyboards, and visual direction. Ensure organic and affiliate videos are engaging, authentic, and structured to drive conversions. Develop creative approaches that capture at
- Performance Ads (Meta, TikTok & Shopee Ads) Define creative strategies for paid advertising across platforms. Develop A/B testing frameworks for hooks, angles, formats, and visual approaches. Analyze creative performance and identify opportunities to
Kualifikasi
- Minimum 6–8 years of experience in creative, with at least 3 years in a Creative Director, Associate Creative Director, or lead Art Director role
- Proven experience in performance creative, including paid advertising and e-commerce content with measurable business objectives such as ROAS, CTR, and conversion rates—not just brand awareness
- Strong understanding of the TikTok Shop and Shopee ecosystems, including marketplace PDP visuals, affiliate content, and marketplace advertising
- Experience in mom & baby, FMCG, beauty, or lifestyle consumer goods
- Strong visual taste and a refined eye for clean, minimal, premium aesthetics, with the ability to balance brand storytelling and sales-driven creative
- Ability to interpret performance dashboards and translate data into actionable creative briefs
- Excellent communication, structured working methods, and experience providing constructive feedback to creative teams
Informasi lowongan
- Tipe pekerjaan
- Part-time
- Gaji
- Negosiasi