Deskripsi pekerjaan
Kami mencari seorang Content Specialist yang kreatif, berorientasi pada riset, dan melek teknologi untuk memperkuat tim komunikasi digital kami. Anda akan bertanggung jawab penuh dalam memproduksi konten yang menarik, ramah SEO, serta mendukung berbagai inisiatif pemasaran melalui media sosial, pemasaran email, dan media multimedia. Dalam peran ini, Anda bertugas meneliti tren sumber daya manusia dan wawasan pasar B2B guna menyusun konten blog dan situs web yang dioptimalkan untuk mesin pencari menggunakan tools seperti Yoast SEO dan SEMrush. Selain itu, Anda akan merancang strategi konten untuk platform LinkedIn, Instagram, dan Meta, berkolaborasi dengan tim desain untuk membuat infografis serta video pendek, mengelola kampanye email marketing, serta memanfaatkan kecerdasan buatan (AI) untuk meningkatkan produktivitas ide dan riset konten.
Tanggung jawab: Research HR trends and B2B market insights to create SEO-optimized content for blogs, websites, and landing pages; Conduct keyword research and optimize content using Yoast SEO and SEMrush; Develop and execute content strategies for LinkedIn, Instagram, and Meta platforms; Manage content scheduling and performance tracking using Meta Business Suite and social media analytics tools; Collaborate with designers to create infographics, videos, and other visual content using Canva; Assist with short-form video concepts and scriptwriting; Support email marketing campaigns, newsletters, and lead-nurturing content using Mailchimp or similar platforms; Collaborate with Marketing, Sales, Product, and Technology teams to maintain consistent brand messaging across channels; Leverage AI tools for content ideation, research, and enhancement.
Kualifikasi: Bachelor’s degree in Communications, Creative Media, Journalism, or a related field; 2–3 years of experience in content marketing, SEO writing, social media management, or a related field; Excellent writing skills in English and Bahasa Indonesia.
Tanggung jawab
- Research HR trends and B2B market insights to create SEO-optimized content for blogs, websites, and landing pages
- Conduct keyword research and optimize content using Yoast SEO and SEMrush
- Develop and execute content strategies for LinkedIn, Instagram, and Meta platforms
- Manage content scheduling and performance tracking using Meta Business Suite and social media analytics tools
- Collaborate with designers to create infographics, videos, and other visual content using Canva
- Assist with short-form video concepts and scriptwriting
- Support email marketing campaigns, newsletters, and lead-nurturing content using Mailchimp or similar platforms
- Collaborate with Marketing, Sales, Product, and Technology teams to maintain consistent brand messaging across channels
- Leverage AI tools for content ideation, research, and enhancement
Kualifikasi
- Bachelor’s degree in Communications, Creative Media, Journalism, or a related field
- 2–3 years of experience in content marketing, SEO writing, social media management, or a related field
- Excellent writing skills in English and Bahasa Indonesia
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 6.000.000 – Rp 8.000.000 per month