Deskripsi pekerjaan
The Content Marketing Lead acts as a strategic, creative, and commercially driven Social Media Strategist responsible for building impactful content strategies that strengthen brand presence, engage consumers, and drive business growth. This role oversees the end-to-end content marketing lifecycle, ranging from gathering consumer and market insights to content development, campaign execution, and performance optimization. The position requires a professional who understands that effective content must go beyond mere views and engagement; it must build brand preference, drive consideration, and ultimately convert into sales. The lead will translate consumer insights, beauty trends, and product propositions into compelling narratives while collaborating across Brand, Creative, Social Media, KOL, E-commerce, and Performance Marketing teams to maximize content-to-commerce impact.
Tanggung jawab: Develop end-to-end content strategies aligned with brand positioning, consumer needs, and business goals.; Define content pillars, messaging, storytelling, and content calendars across key digital channels.; Translate consumer insights, beauty trends, cultural moments, and product propositions into compelling content.; Lead content development from briefing, ideation, scripting, production, to execution.; Ensure content communicates strong brand storytelling, product value, and purchase reasons.; Lead content strategy for brand campaigns, product launches, promotions, and key commercial initiatives.; Develop content that moves consumers across the funnel and identify opportunities to turn trends and high-performing content into commercial opportunities.; Collaborate with Brand, Creative, Social Media, KOL, E-commerce, and Performance Marketing teams to maximize content-to-commerce impact..
Tanggung jawab
- Develop end-to-end content strategies aligned with brand positioning, consumer needs, and business goals.
- Define content pillars, messaging, storytelling, and content calendars across key digital channels.
- Translate consumer insights, beauty trends, cultural moments, and product propositions into compelling content.
- Lead content development from briefing, ideation, scripting, production, to execution.
- Ensure content communicates strong brand storytelling, product value, and purchase reasons.
- Lead content strategy for brand campaigns, product launches, promotions, and key commercial initiatives.
- Develop content that moves consumers across the funnel and identify opportunities to turn trends and high-performing content into commercial opportunities.
- Collaborate with Brand, Creative, Social Media, KOL, E-commerce, and Performance Marketing teams to maximize content-to-commerce impact.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 14.000.000 – Rp 20.000.000 per month