Consumer Market Insight Manager

A brilliant career opportunity has arisen for an experienced Consumer Market Insight Manager to work for Godrej Indonesia. About the Company Godrej Consumer Product Limited (GCPL), an India-based company, acquired the PT Megasari Makmur group (now operating as PT Godrej Consumer Products Indonesia) engaged in home care in 2010. GCPI has now grown into a leading Home and Personal Care company in Indonesia, with factories located in Bogor and Bekasi. GCPI is committed to fostering an inclusive work environment where individuals of all ethnicities, social background, age, religion, gender, also people with disabilities are welcomed and empowered to express themselves.

GCPI's flagship brands include HIT in the household insecticide category, Stella in the air freshener category, and Mitu in the baby care and baby wipes category which are all market leaders in their respective categories. GCPI's brand portfolio also includes other household favorites such as NYU, Proclin, Biosol, Klinpak, Polytex, Carrera, Cap Gajah, Shock, Saniter, all popular brands that can be found in most Indonesian households. By applying to Godrej Consumer Products Indonesia, you agreed on our Personal Data Protection Policy means that your data will be used for recruitment purpose only. Your data will be stored for a certain period determined by the Company.

Job Description: Retail Audit and Market Performance Analysis Analyze NielsenIQ RMS Retail Audit data across total market, category, brand, SKU, channel, region, price tier, and segment levels. Diagnose market share movements using drivers such as sales value and volume, numeric and weighted distribution, rate of sale, price index, promotion, assortment, channel mix, regional dynamics, and competitor activity. Translate retail audit findings into actionable recommendations for brand plans, sales priorities, pricing, distribution, assortment, trade support, and competitor response.

Consumer Panel Analysis Analyze Consumer Panel data from Kantar Worldpanel and/or Nielsen CPS to understand household purchasing behavior and source of growth. Interpret household penetration, purchase frequency, buying rate, spend per buyer, volume per buyer, repeat purchase, loyalty, switching, recruitment, retention, buyer profile, trip behavior, and channel behavior. Use panel insights to identify growth opportunities, brand risks, consumer segment shifts, portfolio opportunities, and shopper behavior changes.

Qualitative and Quantitative Research Leadership Lead end-to-end qualitative and quantitative consumer research projects, including business issue clarification, research brief development, methodology selection, agency briefing, questionnaire or discussion guide review, sample design, fieldwork monitoring, analysis, and reporting. Ensure research designs are methodologically sound, commercially relevant, and appropriate for the business question. Manage research agencies to deliver high-quality outputs on time, within budget, and with strong fieldwork quality control.