Deskripsi pekerjaan
Margaria Group sedang mencari Brand Strategist untuk mengembangkan strategi merek yang selaras dengan tujuan bisnis dan pemasaran. Peran ini bertanggung jawab untuk mendefinisikan posisi merek, target audiens, proposisi nilai, dan pesan kunci. Anda akan melakukan analisis pasar, konsumen, kompetitor, serta tren industri. Selain itu, posisi ini menuntut kolaborasi erat dengan tim Pemasaran, Kreatif, Digital, Ritel, dan Produk untuk memastikan arah strategis kampanye dan komunikasi merek berjalan efektif.
Tanggung jawab: Develop brand strategies aligned with business and marketing objectives.; Define brand positioning, target audience, value proposition, and key messaging.; Conduct market, consumer, competitor, and trend analysis.; Develop strategic direction for campaigns and brand communication.; Collaborate with Marketing, Creative, Digital, Retail, and Product teams.; Monitor brand performance and provide strategic recommendations..
Kualifikasi: Bachelor’s degree in Marketing, Communication, Business, Branding, or related field.; 3+ years of experience in Brand Strategy, Brand Management, or Strategic Planning.; Strong understanding of brand positioning, consumer insights, and market trends.; Strong analytical, strategic thinking, and communication skills.; Creative, commercially minded, and data-driven.; Experience in fashion, retail, lifestyle, or consumer brands is preferred..
Tanggung jawab
- Develop brand strategies aligned with business and marketing objectives.
- Define brand positioning, target audience, value proposition, and key messaging.
- Conduct market, consumer, competitor, and trend analysis.
- Develop strategic direction for campaigns and brand communication.
- Collaborate with Marketing, Creative, Digital, Retail, and Product teams.
- Monitor brand performance and provide strategic recommendations.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, Branding, or related field.
- 3+ years of experience in Brand Strategy, Brand Management, or Strategic Planning.
- Strong understanding of brand positioning, consumer insights, and market trends.
- Strong analytical, strategic thinking, and communication skills.
- Creative, commercially minded, and data-driven.
- Experience in fashion, retail, lifestyle, or consumer brands is preferred.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 21 November 2026