Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk mengembangkan dan mengeksekusi strategi brand yang komprehensif guna mencapai tujuan bisnis perusahaan. Peran ini melibatkan penerjemahan wawasan konsumen menjadi konsep brand, ide produk, dan inovasi pipeline yang relevan di pasar. Selain itu, Brand Development Manager akan memimpin proses ideasi mulai dari konsep, pengemasan, hingga penentuan posisi produk (positioning). Anda akan berkolaborasi dengan tim pengembangan produk dan pengemasan untuk memastikan produk yang diluncurkan memenuhi janji brand, serta mengelola anggaran pemasaran dan mengawasi kampanye digital, event, dan PR untuk meningkatkan visibilitas dan keterlibatan konsumen.
Tanggung jawab: Developing & Executing comprehensive brand strategy & development; Leading Ideation (from concept, packaging and positioning); Collaborate with product development & packaging development; Managing the budget and ensure optimal allocation for the go to market & commercial strategy; Plan & oversee marketing campaigns (digital, event, PR); Creating communication & key message for each brand.
Kualifikasi: Bachelor Degree (preferably in Marketing, Business, Communications); At least 3 years of working experience in the same field; Experienced in FMCG, personal care / beauty industry.
Tanggung jawab
- Developing & Executing comprehensive brand strategy & development
- Leading Ideation (from concept, packaging and positioning)
- Collaborate with product development & packaging development
- Managing the budget and ensure optimal allocation for the go to market & commercial strategy
- Plan & oversee marketing campaigns (digital, event, PR)
- Creating communication & key message for each brand
Kualifikasi
- Bachelor Degree (preferably in Marketing, Business, Communications)
- At least 3 years of working experience in the same field
- Experienced in FMCG, personal care / beauty industry
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 20.000.000 – Rp 30.000.000 per month