Deskripsi pekerjaan
Combiphar Group mencari Trade Marketing Senior Supervisor untuk mengelola strategi pemasaran perdagangan di sektor farmasi independen. Posisi ini menuntut kemampuan manajerial proyek yang kuat serta pemahaman mendalam mengenai model Route-to-Market di industri farmasi ritel, PBF, dan bisnis sub-distributor. Anda akan bertanggung jawab mengimplementasikan strategi pemasaran pelanggan, mengelola anggaran, serta berkolaborasi dengan tim penjualan dan lintas fungsi untuk memastikan visibilitas produk yang optimal di outlet-outlet kunci. Peran ini sangat berorientasi pada data untuk mendorong pertumbuhan bisnis dan efektivitas program pemasaran.
Tanggung jawab: Implement customer marketing strategies (route to market optimization) that align with overall business objectives and drive business growth.; Identify and explore channels opportunity to expand the brand's presence and increase product visibility.; Collaborate with NSM, Branch Manager, Territory Manager, salesman both principals & distributor to create channel-specific trade marketing program for key focus outlet.; Implement effective trade marketing program (regular program & tactical program).; Oversee the development and execution of trade marketing program/campaigns.; Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level.; Utilize data to measure and evaluate the effectiveness of trade marketing campaigns.; Reports and make data-driven recommendations for continuous improvement.; Able to utilize sales data tracking to develop target program & evaluate program results.; Manage the trade marketing budget, ensuring effectiveness and efficient allocation of resources.; Monthly monitoring of expenditures and provide regular budget updates to management.; Channel Development & Activation.; NPL (New Product Launch) and Campaign Management.; Data Analysis and Reporting.; Budget Planning & Management.; Work closely with Sales Operation team to understand market dynamics, customer needs, and retailer requirements.; Provide strategic input to optimize product assortment (MSA), pricing, and promotional activities.; Collaborate with Marketing team on product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts..
Kualifikasi: Bachelor’s degree in Business Administration, Marketing, or a related field.; Minimum 3 - 10 years experience in Trade Marketing Pharmacy and have experienced in leading key projects.; Experience gained preferably in an FMCG and or OTC market environment is a plus.; Experience in managing and coordinating the complete process flow of projects (Project Management).; Understanding of the Route-to-Market model, Retail Pharmacy, Local Chain Pharmacy, PBF & Subdist Business.; Understand & good in using Microsoft excel & power point.; Good in English (min conversational level)..
Tanggung jawab
- Implement customer marketing strategies (route to market optimization) that align with overall business objectives and drive business growth.
- Identify and explore channels opportunity to expand the brand's presence and increase product visibility.
- Collaborate with NSM, Branch Manager, Territory Manager, salesman both principals & distributor to create channel-specific trade marketing program for key focus outlet.
- Implement effective trade marketing program (regular program & tactical program).
- Oversee the development and execution of trade marketing program/campaigns.
- Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level.
- Utilize data to measure and evaluate the effectiveness of trade marketing campaigns.
- Reports and make data-driven recommendations for continuous improvement.
- Able to utilize sales data tracking to develop target program & evaluate program results.
- Manage the trade marketing budget, ensuring effectiveness and efficient allocation of resources.
- Monthly monitoring of expenditures and provide regular budget updates to management.
- Channel Development & Activation.
- NPL (New Product Launch) and Campaign Management.
- Data Analysis and Reporting.
- Budget Planning & Management.
- Work closely with Sales Operation team to understand market dynamics, customer needs, and retailer requirements.
- Provide strategic input to optimize product assortment (MSA), pricing, and promotional activities.
- Collaborate with Marketing team on product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
Kualifikasi
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Minimum 3 - 10 years experience in Trade Marketing Pharmacy and have experienced in leading key projects.
- Experience gained preferably in an FMCG and or OTC market environment is a plus.
- Experience in managing and coordinating the complete process flow of projects (Project Management).
- Understanding of the Route-to-Market model, Retail Pharmacy, Local Chain Pharmacy, PBF & Subdist Business.
- Understand & good in using Microsoft excel & power point.
- Good in English (min conversational level).
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi