Deskripsi pekerjaan
Responsible for coming up with video concepts, filming all original video assets (mobile device is fine) and all editing whether in or outside TikTok.
Tanggung jawab: Lead, manage, and grow the Bagsmart TikTok account overseeing the overall content strategy, brand voice, and channel direction to drive audience growth and engagement; Supervise and guide the content team in developing video concepts, filming, and editing ensuring all output meets brand quality standards and campaign objectives; Oversee the livestream studio by strategically planning and providing video content to maximize traffic and performance during live streaming sessions; Drive community engagement on TikTok in alignment with brand identity, messaging, and marketing goals; Monitor, measure, and analyze content performance across all key metrics and translate insights into actionable improvement plans; 1. Content Production Oversight; Supervise pre-production processes including script development, concept planning, prop coordination, and filming location setup; Review and approve content briefs, scripts, and shooting plans before execution; Coordinate cross-functionally with marketing, talent/host, and relevant teams to ensure content aligns with campaign requirements and timelines; Oversee product video shoots ensuring proper lighting, composition, product presentation, and brand consistency; 2. Video Editing & Quality Control; Review and approve all edited short form and long form video content before publishing; Ensure all content including captions, transitions, music, and visual effects meets the company's branding and quality standards; Set and enforce editing guidelines and content quality benchmarks for the team; Ensure timely delivery of all edited content in accordance with the content calendar and deadlines; 3. Content Publishing & Scheduling; Oversee and approve the publishing of content on designated social media platforms in accordance with the content calendar; Review captions, hashtags, and descriptions to ensure accuracy, brand alignment, and engagement optimization; Monitor post-publication performance and provide real-time direction to the team for optimization; 4. Weekly Reporting; Compile and present weekly performance summaries — covering content produced, published, key achievements, challenges, and improvement opportunities; Provide strategic recommendations to management based on weekly data insights; 5. Monthly Reporting; Prepare comprehensive monthly performance reports covering content production volume, publishing activities, campaign outcomes, and overall channel performance; Analyze content performance metrics including views, reach, engagement, and follower growth — and present data-driven recommendations to improve future content strategy; 6. Analytics & Performance Optimization; Monitor and analyze key video performance metrics including views, likes, shares, watch time, retention rate, comments, CTR, GPM, and GMV; Analyze audience demographics and engagement trends to continuously refine and elevate the content strategy; Lead A/B testing initiatives across content formats, posting schedules, and campaign approaches to identify the most effective strategies; Present data-driven insights and actionable recommendations to senior management on a regular basis; 7. Team Leadership & Development; Lead, mentor, and develop a team of content creators and editors — setting clear performance expectations and providing regular feedback; Conduct periodic performance reviews and identify training and development needs for team members; Foster a creative, collaborative, and high-performance team culture; Minimum 4 – 5 years of experience in content creation, social media management, or digital marketing with proven expertise on the TikTok platform; Demonstrated experience in a supervisory or team lead role , managing a content team and delivering measurable results; Strong strategic thinking with the ability to develop and execute a comprehensive TikTok content strategy; Proficient in CapCut, Adobe Photoshop , and other relevant content creation and editing tools; Strong analytical skills with the ability to interpret data and translate insights into strategic action; Excellent communication, coordination, and stakeholder management skills; Experience in the fashion, travel, lifestyle, beauty, or FMCG industry is preferred; Prior experience in an MCN agency, brand, or related KOL and content management environment is a strong advantage; Ability to communicate in English is an advantage; Willing to work Work From Office (WFO) 100% Monday – Friday at Altira Business Park, Sunter, North Jakarta.
Tanggung jawab
- Lead, manage, and grow the Bagsmart TikTok account overseeing the overall content strategy, brand voice, and channel direction to drive audience growth and engagement
- Supervise and guide the content team in developing video concepts, filming, and editing ensuring all output meets brand quality standards and campaign objectives
- Oversee the livestream studio by strategically planning and providing video content to maximize traffic and performance during live streaming sessions
- Drive community engagement on TikTok in alignment with brand identity, messaging, and marketing goals
- Monitor, measure, and analyze content performance across all key metrics and translate insights into actionable improvement plans
- 1. Content Production Oversight
- Supervise pre-production processes including script development, concept planning, prop coordination, and filming location setup
- Review and approve content briefs, scripts, and shooting plans before execution
- Coordinate cross-functionally with marketing, talent/host, and relevant teams to ensure content aligns with campaign requirements and timelines
- Oversee product video shoots ensuring proper lighting, composition, product presentation, and brand consistency
- 2. Video Editing & Quality Control
- Review and approve all edited short form and long form video content before publishing
- Ensure all content including captions, transitions, music, and visual effects meets the company's branding and quality standards
- Set and enforce editing guidelines and content quality benchmarks for the team
- Ensure timely delivery of all edited content in accordance with the content calendar and deadlines
- 3. Content Publishing & Scheduling
- Oversee and approve the publishing of content on designated social media platforms in accordance with the content calendar
- Review captions, hashtags, and descriptions to ensure accuracy, brand alignment, and engagement optimization
- Monitor post-publication performance and provide real-time direction to the team for optimization
- 4. Weekly Reporting
- Compile and present weekly performance summaries — covering content produced, published, key achievements, challenges, and improvement opportunities
- Provide strategic recommendations to management based on weekly data insights
- 5. Monthly Reporting
- Prepare comprehensive monthly performance reports covering content production volume, publishing activities, campaign outcomes, and overall channel performance
- Analyze content performance metrics including views, reach, engagement, and follower growth — and present data-driven recommendations to improve future content strategy
- 6. Analytics & Performance Optimization
- Monitor and analyze key video performance metrics including views, likes, shares, watch time, retention rate, comments, CTR, GPM, and GMV
- Analyze audience demographics and engagement trends to continuously refine and elevate the content strategy
- Lead A/B testing initiatives across content formats, posting schedules, and campaign approaches to identify the most effective strategies
- Present data-driven insights and actionable recommendations to senior management on a regular basis
- 7. Team Leadership & Development
- Lead, mentor, and develop a team of content creators and editors — setting clear performance expectations and providing regular feedback
- Conduct periodic performance reviews and identify training and development needs for team members
- Foster a creative, collaborative, and high-performance team culture
- Minimum 4 – 5 years of experience in content creation, social media management, or digital marketing with proven expertise on the TikTok platform
- Demonstrated experience in a supervisory or team lead role , managing a content team and delivering measurable results
- Strong strategic thinking with the ability to develop and execute a comprehensive TikTok content strategy
- Proficient in CapCut, Adobe Photoshop , and other relevant content creation and editing tools
- Strong analytical skills with the ability to interpret data and translate insights into strategic action
- Excellent communication, coordination, and stakeholder management skills
- Experience in the fashion, travel, lifestyle, beauty, or FMCG industry is preferred
- Prior experience in an MCN agency, brand, or related KOL and content management environment is a strong advantage
- Ability to communicate in English is an advantage
- Willing to work Work From Office (WFO) 100% Monday – Friday at Altira Business Park, Sunter, North Jakarta
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 15.000.000 – Rp 18.000.000 per month