Deskripsi pekerjaan
APEX Sports Village is a company focused on the sports, fitness, and hospitality sectors. We are seeking a creative and proactive Social Media Officer to strengthen our brand presence and connect with our audience. This role is essential in driving our digital engagement by developing innovative content ideas and executing social media campaigns that resonate with our community. As a Social Media Officer, you will be responsible for the end-to-end content lifecycle, from research and planning to production and performance analysis. You will work closely with the marketing team to translate business objectives into compelling visual and written content, including short-form videos for platforms like Instagram and TikTok, while ensuring consistent brand identity across all channels.
Tanggung jawab: Develop and manage social media content strategies and monthly/weekly content calendars; Research and identify emerging social media trends, viral topics, audience interests, and content opportunities; Generate fresh, creative, and engaging content ideas aligned with the company's brand identity and marketing objectives; Create social media content, including short-form videos, Reels, TikTok content, behind-the-scenes footage, and other engaging formats; Plan content concepts, storytelling angles, scripts, captions, and creative briefs for social media campaigns; Collaborate closely with the Graphic Designer to translate content ideas into visually engaging posts and campaigns; Coordinate content production, including content shoots, talent involvement, and on-site activities when required; Write engaging captions, headlines, and calls to action tailored to different social media platforms; Manage content scheduling and ensure consistent posting across Instagram, TikTok, and other relevant platforms; Monitor content performance, audience engagement, and social media insights to continuously improve content strategies; Explore creative opportunities to promote sports activities, facilities, events, community engagement, and the APEX lifestyle; Stay updated on social media algorithms, platform features, and content best practices.
Kualifikasi: Bachelor's degree in Marketing, Communications, Digital Media, or a related field; Minimum 2 years of experience in social media content planning, content creation, or digital marketing; Strong understanding of Instagram, TikTok, and current social media trends; Creative thinker with the ability to consistently generate fresh and engaging content ideas; Experience in creating short-form video content, including Reels and TikTok; Strong copywriting, storytelling, and content planning skills; Familiar with content calendars, social media scheduling tools, and basic performance analytics; Ability to translate marketing objectives into engaging and relevant social media content; Strong organizational skills and ability to manage multiple content projects and deadlines; Comfortable participating in on-site content shoots and coordinating content production; Good communication skills in both English and Bahasa Indonesia; Interest in sports, fitness, wellness, hospitality, or lifestyle brands is a strong advantage.
Tanggung jawab
- Develop and manage social media content strategies and monthly/weekly content calendars
- Research and identify emerging social media trends, viral topics, audience interests, and content opportunities
- Generate fresh, creative, and engaging content ideas aligned with the company's brand identity and marketing objectives
- Create social media content, including short-form videos, Reels, TikTok content, behind-the-scenes footage, and other engaging formats
- Plan content concepts, storytelling angles, scripts, captions, and creative briefs for social media campaigns
- Collaborate closely with the Graphic Designer to translate content ideas into visually engaging posts and campaigns
- Coordinate content production, including content shoots, talent involvement, and on-site activities when required
- Write engaging captions, headlines, and calls to action tailored to different social media platforms
- Manage content scheduling and ensure consistent posting across Instagram, TikTok, and other relevant platforms
- Monitor content performance, audience engagement, and social media insights to continuously improve content strategies
- Explore creative opportunities to promote sports activities, facilities, events, community engagement, and the APEX lifestyle
- Stay updated on social media algorithms, platform features, and content best practices
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- Minimum 2 years of experience in social media content planning, content creation, or digital marketing
- Strong understanding of Instagram, TikTok, and current social media trends
- Creative thinker with the ability to consistently generate fresh and engaging content ideas
- Experience in creating short-form video content, including Reels and TikTok
- Strong copywriting, storytelling, and content planning skills
- Familiar with content calendars, social media scheduling tools, and basic performance analytics
- Ability to translate marketing objectives into engaging and relevant social media content
- Strong organizational skills and ability to manage multiple content projects and deadlines
- Comfortable participating in on-site content shoots and coordinating content production
- Good communication skills in both English and Bahasa Indonesia
- Interest in sports, fitness, wellness, hospitality, or lifestyle brands is a strong advantage
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 4.500.000 – Rp 5.500.000 per month