Social Media Lead

Deskripsi Pekerjaan

Kualifikasi

• Proven experience (5+ years) in social media management, ideally within beauty/skincare brand
• Strong leadership skills with the ability to guide and inspire a social media & creative team
• Strong project management skills with the ability to manage multiple campaigns and meet tight deadlines
• Excellent understanding of social media platforms (Instagram, TikTok, X, Facebook, LinkedIn)
• Creative thinker with strong storytelling and visual communication skills
• Up-to-date with beauty industry trends, social media algorithms, and influencer marketing
• Strong communication skills in English (both written and verbal)

Tanggung Jawab

• Develop and execute a comprehensive social media strategy aligned with business goals and marketing campaigns.
• Lead and manage the social media team to deliver engaging content on time and with high quality.
• Oversee content calendars, ensuring consistency, creativity, and alignment with skincare trends.
• Monitor performance analytics to optimize campaigns and increase engagement, reach, and conversions.
• Collaborate closely with marketing, product, and KOL teams to create impactful digital storytelling.
• Stay updated on skincare, beauty, and digital media trends to keep our brand ahead of the curve.
• Ensure projects and campaigns are delivered within deadlines and according to business priorities.