Deskripsi pekerjaan
Godrej Indonesia merupakan bagian dari Godrej Consumer Products Limited (GCPL), perusahaan multinasional asal India yang mengakuisisi PT Megasari Makmur dan kini menjadi salah satu perusahaan Home and Personal Care terkemuka di Indonesia. Dengan merek-merek unggulan seperti HIT, Stella, Mitu, NYU, Proclin, dan Saniter, perusahaan berkomitmen menciptakan lingkungan kerja inklusif yang memberdayakan seluruh individu. Dalam posisi ini, Anda bertanggung jawab mengembangkan jaringan Key Opinion Leader (KOL) dan afiliasi secara end-to-end. Peran ini mencakup pencarian dan perekrutan mitra strategis, negosiasi komersial, penyusunan briefing kampanye, pengelolaan jadwal siaran langsung (live-streaming), pemeliharaan hubungan jangka panjang dengan agensi dan MCN, serta analisis metrik performa pasar guna mendorong hasil bisnis yang terukur.
Tanggung jawab: KOL and affiliate network development: Build and maintain an active roster of top-tier KOLs, high-performing affiliates, talent managers, MCNs, and agencies relevant to the company’s brands and consumer categories; Partner sourcing and recruitment: Identify and recruit partners based on audience fit, category credibility, content quality, historical sales performance, engagement quality, and brand suitability; Commercial negotiation : Negotiate talent fees, affiliate commissions, content packages, live-streaming slots, product-seeding arrangements, usage righ; Briefing and execution : Prepare clear partner briefs, coordinate product delivery, manage content and live-streaming schedules, obtain brand approvals, and ensure campaigns launch on time; Relationship management : Develop long-term relationships with priority KOLs, affiliates, MCNs, and agencies to secure partner interest, competitive commercial terms, priority campaign access, and repeat collaboration; Agency and MCN management : Manage day-to-day coordination with KOL and MCN agencies, monitor service quality and delivery, support regular performance reviews, and follow up on agreed improvement actions; Market intelligence : Track emerging KOLs, fast-growing affiliates, competitor activations, platform developments, commission benchmarks, content trends, and live-commerce practices; Governance and brand safety : Ensure partner content follows approved claims, brand guidelines, disclosure requirements, usage rights, commercial agreements, and applicable platform policies; Job Qualifications.
Kualifikasi: Minimum 2 years of relevant experience in KOL marketing, influencer marketing, affiliate marketing, social commerce, MCN management, or a closely related field; An established and active network of top-tier KOLs, high-performing affiliates, talent managers, MCNs, or specialist agencies. Candidates should be able to demonstrate how their relationships have resulted in successful activations or commercial outc; Experience in a beauty, baby, personal care, FMCG, or other consumer-goods company or brand is strongly preferred; Candidates from KOL, affiliate, or MCN agencies may be considered when they have managed major consumer-brand accounts and have direct working relationships with leading talent or affiliates; A proven record of delivering KOL or affiliate campaigns tied to GMV, orders, product launches, customer acquisition, or other measurable business results; Strong commercial and negotiation skills, including experience with talent fees, commission structures, content packages, live-streaming arrangements, usage rights, and campaign budgets; Good understanding of major social commerce, affiliate, short-form video, and live-commerce platforms used in Indonesia; Strong analytical ability and confidence working with partner scorecards, campaign dashboards, platform analytics, Excel, or Google Sheets; Ability to assess both commercial performance and qualitative factors such as content quality, audience relevance, brand fit, engagement authenticity, and reputational risk; Strong communication, relationship-building, and stakeholder-management skills; Organized and detail-oriented, with the ability to manage multiple partners, campaigns, deliverables, and deadlines concurrently; High integrity when handling commercial terms, confidential partner information, campaign budgets, and performance data.
Tanggung jawab
- KOL and affiliate network development: Build and maintain an active roster of top-tier KOLs, high-performing affiliates, talent managers, MCNs, and agencies relevant to the company’s brands and consumer categories
- Partner sourcing and recruitment: Identify and recruit partners based on audience fit, category credibility, content quality, historical sales performance, engagement quality, and brand suitability
- Commercial negotiation : Negotiate talent fees, affiliate commissions, content packages, live-streaming slots, product-seeding arrangements, usage righ
- Briefing and execution : Prepare clear partner briefs, coordinate product delivery, manage content and live-streaming schedules, obtain brand approvals, and ensure campaigns launch on time
- Relationship management : Develop long-term relationships with priority KOLs, affiliates, MCNs, and agencies to secure partner interest, competitive commercial terms, priority campaign access, and repeat collaboration
- Agency and MCN management : Manage day-to-day coordination with KOL and MCN agencies, monitor service quality and delivery, support regular performance reviews, and follow up on agreed improvement actions
- Market intelligence : Track emerging KOLs, fast-growing affiliates, competitor activations, platform developments, commission benchmarks, content trends, and live-commerce practices
- Governance and brand safety : Ensure partner content follows approved claims, brand guidelines, disclosure requirements, usage rights, commercial agreements, and applicable platform policies
- Job Qualifications
Kualifikasi
- Minimum 2 years of relevant experience in KOL marketing, influencer marketing, affiliate marketing, social commerce, MCN management, or a closely related field
- An established and active network of top-tier KOLs, high-performing affiliates, talent managers, MCNs, or specialist agencies. Candidates should be able to demonstrate how their relationships have resulted in successful activations or commercial outc
- Experience in a beauty, baby, personal care, FMCG, or other consumer-goods company or brand is strongly preferred
- Candidates from KOL, affiliate, or MCN agencies may be considered when they have managed major consumer-brand accounts and have direct working relationships with leading talent or affiliates
- A proven record of delivering KOL or affiliate campaigns tied to GMV, orders, product launches, customer acquisition, or other measurable business results
- Strong commercial and negotiation skills, including experience with talent fees, commission structures, content packages, live-streaming arrangements, usage rights, and campaign budgets
- Good understanding of major social commerce, affiliate, short-form video, and live-commerce platforms used in Indonesia
- Strong analytical ability and confidence working with partner scorecards, campaign dashboards, platform analytics, Excel, or Google Sheets
- Ability to assess both commercial performance and qualitative factors such as content quality, audience relevance, brand fit, engagement authenticity, and reputational risk
- Strong communication, relationship-building, and stakeholder-management skills
- Organized and detail-oriented, with the ability to manage multiple partners, campaigns, deliverables, and deadlines concurrently
- High integrity when handling commercial terms, confidential partner information, campaign budgets, and performance data
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi