Deskripsi pekerjaan
Godrej Consumer Products Indonesia (GCPI), bagian dari perusahaan global yang bergerak di bidang Home and Personal Care, membuka kesempatan bagi profesional berpengalaman untuk bergabung sebagai Social Commerce Content Specialist. GCPI dikenal dengan merek-merek unggulan seperti HIT, Stella, Mitu, dan berbagai produk rumah tangga lainnya yang menjadi pemimpin pasar di Indonesia. Dalam peran ini, Anda akan bertanggung jawab atas strategi konten sosial, pengembangan brief kreatif, dan optimalisasi konten berbasis data untuk mendorong performa penjualan (GMV) dan konversi. Anda akan bekerja lintas fungsi dengan tim Brand, E-commerce, dan Media, serta mengelola hubungan dengan agensi kreatif dan MCN untuk memastikan eksekusi konten yang efektif di berbagai platform digital.
Tanggung jawab: Content strategy and learning loop: Analyze our content, competitor content, social signals, and brand research to identify winning hooks, messages, formats, and calls to action. Turn these findings into the next cycle of content decisions; Content brief development: Create a diversified pipeline of Hook-Body-CTA briefs within each brand and format proposition for agency and in-house production teams; Content production planning: Translate GMV targets, content demand, and the current pipeline gap into quantity targets by platform and format. Recommend the production split between agency and in-house teams; Content optimization: Maintain content scorecards, run post-performance reviews, identify repeatable creative patterns, and convert learnings into testable briefs and production priorities; Cross-functional execution: Coordinate with Brand, E-commerce, Media, Creative, and production partners to align briefs, approvals, timelines, asset readiness, and amplification priorities; Partner performance evaluation: Support quarterly reviews of digital creative agencies and MCNs using agreed measures for content quality, productivity, timeliness, cost, and performance contribution. Track agreed improvement actions; Partner roster development: Research and assess creative agencies, content studios, and MCNs to build a reliable roster that covers the brands' format, category, and production needs.
Kualifikasi: 2-4 years of experience in social content strategy, social commerce, performance creative, content analytics, or a closely related role; Experience with a beauty, baby, personal care, or other consumer-goods company or brand is strongly preferred. FMCG brand-side experience is also relevant; Strong analytical skills and hands-on experience with platform analytics, social listening, and Excel or Google Sheets. Familiarity with GMV and conversion-funnel metrics is preferred; Proven ability to translate content performance, competitor activity, consumer insights, and brand research into clear Hook-Body-CTA briefs; Experience planning content volumes by platform or format and coordinating delivery across in-house and agency production teams; Exposure to agency or MCN scorecards, performance reviews, partner benchmarking, or roster development; Strong working knowledge of short-form video and major platforms such as TikTok, Instagram, and YouTube, including the creative patterns that influence attention and conversion; Experience must extend beyond posting, calendar management, or community moderation to include performance analysis and ownership of content recommendations or briefs; Clear communication, sound judgment, attention to detail, and the ability to manage several content workstreams at the same time.
Tanggung jawab
- Content strategy and learning loop: Analyze our content, competitor content, social signals, and brand research to identify winning hooks, messages, formats, and calls to action. Turn these findings into the next cycle of content decisions
- Content brief development: Create a diversified pipeline of Hook-Body-CTA briefs within each brand and format proposition for agency and in-house production teams
- Content production planning: Translate GMV targets, content demand, and the current pipeline gap into quantity targets by platform and format. Recommend the production split between agency and in-house teams
- Content optimization: Maintain content scorecards, run post-performance reviews, identify repeatable creative patterns, and convert learnings into testable briefs and production priorities
- Cross-functional execution: Coordinate with Brand, E-commerce, Media, Creative, and production partners to align briefs, approvals, timelines, asset readiness, and amplification priorities
- Partner performance evaluation: Support quarterly reviews of digital creative agencies and MCNs using agreed measures for content quality, productivity, timeliness, cost, and performance contribution. Track agreed improvement actions
- Partner roster development: Research and assess creative agencies, content studios, and MCNs to build a reliable roster that covers the brands' format, category, and production needs
Kualifikasi
- 2-4 years of experience in social content strategy, social commerce, performance creative, content analytics, or a closely related role
- Experience with a beauty, baby, personal care, or other consumer-goods company or brand is strongly preferred. FMCG brand-side experience is also relevant
- Strong analytical skills and hands-on experience with platform analytics, social listening, and Excel or Google Sheets. Familiarity with GMV and conversion-funnel metrics is preferred
- Proven ability to translate content performance, competitor activity, consumer insights, and brand research into clear Hook-Body-CTA briefs
- Experience planning content volumes by platform or format and coordinating delivery across in-house and agency production teams
- Exposure to agency or MCN scorecards, performance reviews, partner benchmarking, or roster development
- Strong working knowledge of short-form video and major platforms such as TikTok, Instagram, and YouTube, including the creative patterns that influence attention and conversion
- Experience must extend beyond posting, calendar management, or community moderation to include performance analysis and ownership of content recommendations or briefs
- Clear communication, sound judgment, attention to detail, and the ability to manage several content workstreams at the same time
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi