Senior Brand Manager

Deskripsi Pekerjaan

Kualifikasi

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Strong expertise in ATL & BTL strategy development and execution
• Minimum 8 years of experience in a similar role
• Solid analytical thinking skills, with the ability to interpret sales and research data effectively
• Deep understanding of Gen Z consumer behavior, preferences, and trends
• Prior experience in the Dairy or FMCG industry is preferred
• Highly driven, proactive, and eager to learn, with a positive attitude
• Placement in South Jakarta and willing to travel for business purposes

Tanggung Jawab

• Develop and execute ATL and BTL strategies for the yogurt category across all formats
• Drive market share growth and strengthen brand positioning within the yogurt category
• Implement and monitor the overall brand plan to ensure alignment with business objectives
• Manage and optimize the A&P (Advertising & Promotion) budget effectively to maximize ROI
• Lead the execution of all BTL activities to support brand visibility and sales performance in the yogurt category