Deskripsi pekerjaan
Posisi Retail Channel Development Manager bertanggung jawab untuk mengelola operasional ritel offline, pengembangan saluran distribusi, serta ekspansi jangka panjang Lilmoon. Peran ini menuntut kemampuan strategis dalam eksekusi trade marketing, manajemen kemitraan ritel, serta optimalisasi performa penjualan di berbagai titik penjualan offline.
Tanggung jawab: 1. Retail Channel Operations; Manage day-to-day operations across Lilmoon's offline retail accounts and channel partners; Coordinate product onboarding, inventory replenishment, stock availability, and in-store execution; Monitor store-level sales and sell-through performance, identifying opportunities to improve results; Develop and implement action plans for underperforming stores; Build strong working relationships with retail partners and store teams to ensure smooth operations; 2. Merchandising & In-Store Execution; Develop and maintain attractive product displays, point-of-sale materials (POSM), and in-store brand visibility; Optimize product assortment, SKU selection, and product placement based on store performance and customer demand; Coordinate product knowledge training and incentive programs for retail staff; Ensure consistent brand presentation and execution standards across all retail locations; 3. Retail Channel Development; Identify and evaluate potential retail partners, including beauty stores, optical stores, and multi-brand retailers; Support commercial negotiations, partnership development, and new-store onboarding; Assess potential retail locations based on target customer profiles, store traffic, and sales opportunities; Help develop scalable retail channel strategies to support Lilmoon's long-term offline expansion; 4. Offline Activation & Omnichannel Growth; Coordinate store launches, pop-up events, promotional campaigns, and community engagement activities; Collaborate with Marketing and KOL teams to drive awareness and customer traffic to partner stores; Develop initiatives that connect offline retail experiences with Lilmoon's Instagram, TikTok, and e-commerce channels; Explore online-to-offline (O2O) opportunities to improve customer engagement and support sales growth; 5. Data Analysis & Performance Optimization; Sales per Store; Sell-through Rate; Reorder Rate; SKU Performance; Inventory Availability; Store Traffic and Conversion, where data is available; Promotional ROI; Prepare regular performance reports and translate data into actionable business insights; Recommend improvements to product assortment, merchandising, inventory planning, and promotional activities; Monitor channel performance and identify opportunities to improve operational efficiency and commercial results; Track and analyze key retail performance indicators, including:; 6. Cross-Functional Collaboration; Work closely with internal teams to align retail activities with overall brand and business objectives; Coordinate retail promotions, product launches, stock planning, and campaign execution; Provide regular updates to management on channel performance, expansion progress, market insights, and improvement initiatives.
Kualifikasi: Bachelor's degree in Business Administration, Marketing, Management, or a related field; 5 years minimum of relevant experience in beauty, cosmetics, FMCG, retail, or the optical industry; Experience in retail operations, channel operations, trade marketing, merchandising, or key account management; Strong understanding of Indonesia's offline retail landscape and retail business practices; Strong execution, organizational, and project management skills, with the ability to manage multiple initiatives simultaneously; Good analytical skills and proficiency in Microsoft Excel or Google Sheets; Strong communication, coordination, and relationship management skills; Fluent in Bahasa Indonesia and English, both written and spoken; Proactive, detail-oriented, commercially aware, and comfortable working in a fast-paced, growth-oriented environment.
Tanggung jawab
- 1. Retail Channel Operations
- Manage day-to-day operations across Lilmoon's offline retail accounts and channel partners
- Coordinate product onboarding, inventory replenishment, stock availability, and in-store execution
- Monitor store-level sales and sell-through performance, identifying opportunities to improve results
- Develop and implement action plans for underperforming stores
- Build strong working relationships with retail partners and store teams to ensure smooth operations
- 2. Merchandising & In-Store Execution
- Develop and maintain attractive product displays, point-of-sale materials (POSM), and in-store brand visibility
- Optimize product assortment, SKU selection, and product placement based on store performance and customer demand
- Coordinate product knowledge training and incentive programs for retail staff
- Ensure consistent brand presentation and execution standards across all retail locations
- 3. Retail Channel Development
- Identify and evaluate potential retail partners, including beauty stores, optical stores, and multi-brand retailers
- Support commercial negotiations, partnership development, and new-store onboarding
- Assess potential retail locations based on target customer profiles, store traffic, and sales opportunities
- Help develop scalable retail channel strategies to support Lilmoon's long-term offline expansion
- 4. Offline Activation & Omnichannel Growth
- Coordinate store launches, pop-up events, promotional campaigns, and community engagement activities
- Collaborate with Marketing and KOL teams to drive awareness and customer traffic to partner stores
- Develop initiatives that connect offline retail experiences with Lilmoon's Instagram, TikTok, and e-commerce channels
- Explore online-to-offline (O2O) opportunities to improve customer engagement and support sales growth
- 5. Data Analysis & Performance Optimization
- Sales per Store
- Sell-through Rate
- Reorder Rate
- SKU Performance
- Inventory Availability
- Store Traffic and Conversion, where data is available
- Promotional ROI
- Prepare regular performance reports and translate data into actionable business insights
- Recommend improvements to product assortment, merchandising, inventory planning, and promotional activities
- Monitor channel performance and identify opportunities to improve operational efficiency and commercial results
- Track and analyze key retail performance indicators, including:
- 6. Cross-Functional Collaboration
- Work closely with internal teams to align retail activities with overall brand and business objectives
- Coordinate retail promotions, product launches, stock planning, and campaign execution
- Provide regular updates to management on channel performance, expansion progress, market insights, and improvement initiatives
Kualifikasi
- Bachelor's degree in Business Administration, Marketing, Management, or a related field
- 5 years minimum of relevant experience in beauty, cosmetics, FMCG, retail, or the optical industry
- Experience in retail operations, channel operations, trade marketing, merchandising, or key account management
- Strong understanding of Indonesia's offline retail landscape and retail business practices
- Strong execution, organizational, and project management skills, with the ability to manage multiple initiatives simultaneously
- Good analytical skills and proficiency in Microsoft Excel or Google Sheets
- Strong communication, coordination, and relationship management skills
- Fluent in Bahasa Indonesia and English, both written and spoken
- Proactive, detail-oriented, commercially aware, and comfortable working in a fast-paced, growth-oriented environment
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi