Product Marketing Manager

The primary responsibility is to drive the successful introduction of new products and manage the life cycle within the local sales companies. In addition to this, she/he has the power to steer and push the portfolio through the organization, influencing its strategic direction. The focus is on the products themselves, rather than the industry as a whole, and she/he plays a pivotal role in promoting products and indirectly supporting sales to high-potential new and existing customers. She/he will take charge of managing the portfolio in the market, overseeing phase in, phase out, positioning, strategy, growth programs, and competitiveness. Furthermore, she/he will act as a product and technology trainer, sharing expertise with others. While holding responsibility for turnover she/he won't have specific customer responsibility. Her/him understanding of target applications and solutions equips them to identify and develop business opportunities, ensuring that the market is thoroughly analyzed and a clear focus is defined.

Responsibilities Drives profitable growth through regional product steering Improves gross margin and commercial discipline

Increases forecast accuracy and supply reliability Accelerates revenue realization across the lifecycle Expands portfolio contribution and competitiveness

Supports investment decision-making and local capability building Introduces structured product steering governance Continuously optimizes portfolio and segmentation

Drives lifecycle excellence and change adoption Enables “test-and-learn” innovation Improves commercial effectiveness through new go-to-market approaches