Deskripsi pekerjaan
Peran Performance Marketing bertanggung jawab penuh atas perencanaan, eksekusi, pengoptimalan, dan pelaporan kampanye performa di berbagai saluran pemasaran digital. Sebagai pemegang posisi ini, Anda akan mengelola anggaran pemasaran performa serta mengoptimalkan pengembalian atas belanja iklan (ROAS) perusahaan secara strategis. Tanggung jawab harian mencakup penyusunan strategi pemasaran performa yang selaras dengan tujuan bisnis, pengelolaan anggaran media digital lintas platform seperti Meta, Google, dan TikTok, serta menjalankan pengujian kreatif, audiens, dan halaman landas secara konsisten guna memaksimalkan efisiensi biaya. Anda juga bertugas membangun dasbor analitik, melacak KPI, menganalisis performa corong pemasaran penuh dari kesadaran hingga retensi, bekerja sama erat dengan tim merek, serta mengeksplorasi saluran pertumbuhan baru.
Tanggung jawab: This role oversees the planning, execution, optimization, and reporting of performance campaign across multiple channels. As a performance marketing, you will own performance marketing budget and ROAS; 1. Strategy & Leadership; Develop and lead the overall performance marketing strategy aligned with business goals; Own and optimize the digital media budget across multiple channels; 2. Campaign Management; Oversee campaign planning, execution, and optimization across Meta, Google, TikTok, and other platforms; Drive consistent testing (creatives, audiences, landing pages) to reduce maximize cost metrics; 3. Data & Analytics; Build dashboards, track KPIs, and deliver actionable insights; Analyze full-funnel performance (awareness → conversion → retention) to ensure channel efficiency; 4. Cross-Functional Collaboration; Work closely with brand team to ensure creative quality; 5. Innovation & Growth; Explore and scale new performance channels and growth levers; Keep up with industry trends, platform updates, and competitor strategies.
Kualifikasi: 2-3 years of experience in performance marketing, with at least 1 years in a leadership role; Excellent leadership, communication, and cross-functional collaboration skills; Experience in managing and optimizing campaigns with significant budgets in platforms like Google Ads, Facebook Ads Manager, TikTok Ads, etc; Proficiency in analytics tools (Google Analytics, data studio, google sheets) and knowledge of tracking and attribution tools (e.g., Google Tag Manager, Pixel implementation); Strong analytical and problem-solving skills; Detail-oriented with strong project management skills.
Tanggung jawab
- This role oversees the planning, execution, optimization, and reporting of performance campaign across multiple channels. As a performance marketing, you will own performance marketing budget and ROAS
- 1. Strategy & Leadership
- Develop and lead the overall performance marketing strategy aligned with business goals
- Own and optimize the digital media budget across multiple channels
- 2. Campaign Management
- Oversee campaign planning, execution, and optimization across Meta, Google, TikTok, and other platforms
- Drive consistent testing (creatives, audiences, landing pages) to reduce maximize cost metrics
- 3. Data & Analytics
- Build dashboards, track KPIs, and deliver actionable insights
- Analyze full-funnel performance (awareness → conversion → retention) to ensure channel efficiency
- 4. Cross-Functional Collaboration
- Work closely with brand team to ensure creative quality
- 5. Innovation & Growth
- Explore and scale new performance channels and growth levers
- Keep up with industry trends, platform updates, and competitor strategies
Kualifikasi
- 2-3 years of experience in performance marketing, with at least 1 years in a leadership role
- Excellent leadership, communication, and cross-functional collaboration skills
- Experience in managing and optimizing campaigns with significant budgets in platforms like Google Ads, Facebook Ads Manager, TikTok Ads, etc
- Proficiency in analytics tools (Google Analytics, data studio, google sheets) and knowledge of tracking and attribution tools (e.g., Google Tag Manager, Pixel implementation)
- Strong analytical and problem-solving skills
- Detail-oriented with strong project management skills
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi