Deskripsi pekerjaan
Posisi Marketing - Senior Staff memegang peran kunci dalam merencanakan dan mengeksekusi aktivitas pemasaran guna mempromosikan produk ERP serta meningkatkan kesadaran merek dan produk. Peran ini melibatkan pengembangan kampanye pemasaran lintas saluran digital maupun offline, riset pasar, pembuatan konten promosi, serta kolaborasi erat dengan tim sales dan konsultansi untuk mendukung pencapaian tujuan bisnis perusahaan.
Tanggung jawab: Plan and execute marketing activities to promote ERP products and increase brand and product awareness; Develop and implement marketing campaigns across digital and offline channels; Conduct market research and competitor analysis to identify market trends, customer needs, and potential opportunities; Develop marketing content and materials, including product presentations, brochures, articles, social media content, website content, and other promotional materials; Support product launches, events, exhibitions, seminars, webinars, and other marketing activities; Manage digital marketing activities, including social media, email marketing, website content, SEO/SEM, and digital advertising; Collaborate with Sales and Business Development teams to develop marketing materials and sales enablement tools that support lead generation and customer engagement; Work closely with the Product and Consulting teams to understand product features, benefits, and customer value propositions and translate them into compelling marketing communication; Coordinate with internal teams, external vendors, agencies, and partners to ensure effective execution of marketing activities; Monitor and analyze marketing campaign performance and prepare regular reports and recommendations for improvement; Maintain marketing content, campaign calendars, databases, and other relevant marketing documentation; Keep up to date with trends in ERP, technology, digital marketing, and customer behavior to identify new marketing opportunities; Support other marketing projects and initiatives as required.
Kualifikasi: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Minimum 3 years of experience in marketing or related roles , preferably in the ERP, software, technology, or IT industry; Experience in B2B marketing and/or product marketing is preferred; Good understanding of digital marketing, content marketing, social media, and marketing campaign execution; Experience in developing marketing content and promotional materials; Good analytical skills with the ability to conduct market research and interpret marketing performance data; Strong communication and interpersonal skills; Good organizational and project management skills with the ability to manage multiple activities.
Tanggung jawab
- Plan and execute marketing activities to promote ERP products and increase brand and product awareness
- Develop and implement marketing campaigns across digital and offline channels
- Conduct market research and competitor analysis to identify market trends, customer needs, and potential opportunities
- Develop marketing content and materials, including product presentations, brochures, articles, social media content, website content, and other promotional materials
- Support product launches, events, exhibitions, seminars, webinars, and other marketing activities
- Manage digital marketing activities, including social media, email marketing, website content, SEO/SEM, and digital advertising
- Collaborate with Sales and Business Development teams to develop marketing materials and sales enablement tools that support lead generation and customer engagement
- Work closely with the Product and Consulting teams to understand product features, benefits, and customer value propositions and translate them into compelling marketing communication
- Coordinate with internal teams, external vendors, agencies, and partners to ensure effective execution of marketing activities
- Monitor and analyze marketing campaign performance and prepare regular reports and recommendations for improvement
- Maintain marketing content, campaign calendars, databases, and other relevant marketing documentation
- Keep up to date with trends in ERP, technology, digital marketing, and customer behavior to identify new marketing opportunities
- Support other marketing projects and initiatives as required
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- Minimum 3 years of experience in marketing or related roles , preferably in the ERP, software, technology, or IT industry
- Experience in B2B marketing and/or product marketing is preferred
- Good understanding of digital marketing, content marketing, social media, and marketing campaign execution
- Experience in developing marketing content and promotional materials
- Good analytical skills with the ability to conduct market research and interpret marketing performance data
- Strong communication and interpersonal skills
- Good organizational and project management skills with the ability to manage multiple activities
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi