Paid Ads Officer Digital Marketing

Deskripsi Pekerjaan

Kualifikasi

• Bachelor’s degree in Marketing, Communications, or a related field
• Basic understanding of digital marketing principles and tactics
• Proven working experience in digital marketing (Minimum internship or 1 year of experience)
• Skilled in managing and scaling various ads channels, including Marketplace Ads, Google Ads, Facebook/Meta Ads/CPAS, and TikTok Ads
• Have basic competence regarding how pixels or tracking work
• Strong analytical skills to analyze the campaign's progression and identify opportunities (Experience in Data analytics tools is a plus point)
• Experience with SEO and how it complements SEM
• Able to work in a fast-paced environment with a hands-on attitude
• Immediate availability

Tanggung Jawab

• Plan and execute media buying strategies across digital platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, & Marketplace Ads)
• Analyze ad performance data and optimize the budget allocation to maximize effectiveness
• Monitor, track, and report on KPIs, ensuring campaigns meet or exceed performance goals
• Continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
• Collaborate with the Creative & KOL team to produce attractive ads materials